Competition at the shelf is fierce. Effective promotions, that capture customer interest and drive sales, have never been more challenging with numerous brands vying for attention. Alongside this, complying with ever-evolving commercial and regulatory policies is critical to protecting sales revenues.
Aforza Visits optimises how field teams engage with customers by helping them to focus on the accounts and activities that really matter. Powerful account segmentation and route planning boost field efficiency while guided offline merchandising ensures they don’t miss a step.
In these uncertain times, it is now more important than ever to empower field teams with the knowledge and guidance to conduct high-value visits that control merchandising costs.
Easily capture customer attributes (sales volume, outlet footfall, competitive presence and more!)
Segment customers by these attributes
Schedule field visits for your priority segments
Dynamically assign tasks to be carried out
Intelligently sequence visits to minimise travel time
Strategically plan activities before visiting the store
Efficiently transfer route plans when cover is required
Schedule dynamic visits when action is required
Provide management visibility for effective coordination
Simplify the onboarding of new customers
Guide your sales team through every required step
Only collect the information needed with conditional logic
Eliminate rework by collecting accurate data first time
Design & launch intelligent merchandising workflows
Intuitive step-by-step guidance for field teams during every visit
Easily capture compliance photos during merchandising process
Highly optimised for both Traditional & Modern Trade
Seamless operation with an offline mobile merchandising app
Go from planning to execution on one platform
Get real-time insight into every field users activity
Instantly identify successes & areas requiring attention
Understand & share key execution trends for improvement
Drive informed decision-making & ongoing optimisation
The POI research team evaluated 13 leading vendors to help consumer goods manufacturers and retail partners understand technology and related service options that can help them improve promotional outcomes and drive profitable growth.