Aforza is for All
Helping you drive a profitable route-to-market everywhere
Aforza helps Consumer Product companies grow confidently & protect margins through a suite of cloud & mobile apps built for the industry.
Working with industry leaders like Heineken Beverages, Suntory Global Spirits and P&G’s largest global distributor, Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
Aforza is for All Roles, All Markets, All Categories and All Channels, with Secure & Scalable Technologies for All Enterprises. When you put TPM, CRM, REX, B2B & Photo Automation together on the same platform, you can drive a profitable route-to-market everywhere.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, personal care & consumer healthcare companies and major distributors.
Our Vision & Values
Improving the lives of every consumer in the world
Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.
We deliver on this vision through the world’s most connected, purpose built and intelligent industry apps, combined with a passionate company culture. Our values help us pave the way for our customers to excel and grow.
Growth
Growth
Customer Success
Customer Success
Trust
Trust
Human
Human
Our Story
We’re driven to improve the lives of every consumer in the world
Aforza is incorporated
April 2019
Industry's First Connected REX & TPM
January 2020
Aforza Passes the AppExchange Security Review First Time
January 2020
Aforza Raises $22M in Series A
August 2021
Aforza Customer Distell featured in CGT magazine
September 2021
Industry Analyst Recognition
April 2022
Aforza Studio Launch
May 2023
Aforza Crosses $1B In Total Order Value Captured On The Platform
August 2023
Aforza Launches B2B
November 2023
Aforza Turns 5
April 2024
AFORZA LAUNCHES AVA
May 2024
AFORZA LAUNCHES FIELD 25
July 2025
Aforza Media Kit
Welcome to the Aforza Media Kit! Here, you’ll find everything you need to understand and promote our brand, including our logos, brand guidelines, and corporate imagery. This comprehensive kit ensures consistent and accurate representation of Aforza across all media platforms. Feel free to download and utilize these resources to help share our story and vision with the industry.
Latest Learnings
Check out our latest insights, news & announcements
One Plan, Not Five: Getting CPG Product Launches Right
Most CPG product launches fail because five teams work from five plans. See how one connected launch plan fixes distribution and trade spend before go-live.
Aforza 250 Business Independence Release Webinar
The Business Independence Release is here. Join the Aforza 250 webinar to see 250+ new features that free commercial teams from manual work.
Aforza Summer 26 Release Webinar
Discover the Aforza Summer 26 Release. Plan smarter with Scenario Planning in Ava, launch faster with Product Launch Hub, and sharpen execution with Ava Audits.
Realtime Next Best Action with Ava Audits Webinar
See how Ava surfaces the next best action at every store visit, in real time. Join our webinar on turning field execution into revenue for CPG teams.
Happy 4th of July from Aforza
Out of stocks on the biggest holiday in 250 years? See how Ava Audits gives field reps real-time next best actions to fill shelves fast.
RG2M: Why 25 Years of Revenue Growth Management Means Nothing If It Never Reaches the Shelf
RG2M explained: why 80% of CPG CEOs are unhappy with RGM, and how Revenue Growth to Market closes the gap between the plan and the shelf. Watch the recap.
The Best Distributor Management System (DMS) Vendors for Consumer Goods Companies in 2026
Distributor Management Systems have evolved far beyond digital order books. Today’s leading platforms connect distributors, field sales teams, inventory, finance and retail execution to provide real-time visibility across the entire route-to-market. As consumer goods companies look to improve efficiency, reduce stockouts and gain better control over secondary sales, selecting the right DMS has become a strategic decision. In this guide, we compare the best Distributor Management System vendors for 2026, highlighting their strengths, capabilities and the types of organisations they are best suited to support.