Aforza is for All
Helping you drive a profitable route-to-market everywhere
Aforza helps Consumer Product companies grow confidently & protect margins through a suite of cloud & mobile apps built for the industry.
Working with industry leaders like Heineken Beverages, Suntory Global Spirits and P&G’s largest global distributor, Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
Aforza is for All Roles, All Markets, All Categories and All Channels, with Secure & Scalable Technologies for All Enterprises. When you put TPM, CRM, REX, B2B & Photo Automation together on the same platform, you can drive a profitable route-to-market everywhere.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, personal care & consumer healthcare companies and major distributors.
Our Vision & Values
Improving the lives of every consumer in the world
Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.
We deliver on this vision through the world’s most connected, purpose built and intelligent industry apps, combined with a passionate company culture. Our values help us pave the way for our customers to excel and grow.
Growth
Growth
Customer Success
Customer Success
Trust
Trust
Human
Human
Our Story
We’re driven to improve the lives of every consumer in the world
Aforza is incorporated
April 2019
Industry's First Connected REX & TPM
January 2020
Aforza Passes the AppExchange Security Review First Time
January 2020
Aforza Raises $22M in Series A
August 2021
Aforza Customer Distell featured in CGT magazine
September 2021
Industry Analyst Recognition
April 2022
Aforza Studio Launch
May 2023
Aforza Crosses $1B In Total Order Value Captured On The Platform
August 2023
Aforza Launches B2B
November 2023
Aforza Turns 5
April 2024
AFORZA LAUNCHES AVA
May 2024
AFORZA LAUNCHES FIELD 25
July 2025
Aforza Media Kit
Welcome to the Aforza Media Kit! Here, you’ll find everything you need to understand and promote our brand, including our logos, brand guidelines, and corporate imagery. This comprehensive kit ensures consistent and accurate representation of Aforza across all media platforms. Feel free to download and utilize these resources to help share our story and vision with the industry.
Latest Learnings
Check out our latest insights, news & announcements
What is Aforza Data 360 for Consumer Goods?
Aforza Data 360 is the consumer goods semantic layer built on Salesforce Data 360. Unify retailer POS, NielsenIQ, Circana, SPINS and field execution data.
Reflections from Mexico City: Five Reasons Aforza Is Growing So Fast in Latin America
Aforza’s CMO on why the business is growing fast in Latin America: connected planning to execution, modern and traditional trade, offline mobile, Ava, and a Mexico City hub.
PRESS RELEASE: Aforza Appoints Raquel D’Anello As Industry Advisor
Aforza appoints Raquel Danello as Industry Advisor. The former Diageo, Natura &Co and P&G technology leader brings 30+ years of CPG and LATAM experience.
Aforza MCP: How to Connect Claude to Your Aforza Data
What is the Aforza MCP? A Model Context Protocol connection that lets Claude read and act on your Aforza accounts, visits and promotions.
One Plan, Not Five: Getting CPG Product Launches Right
Most CPG product launches fail because five teams work from five plans. See how one connected launch plan fixes distribution and trade spend before go-live.
Aforza 250 Business Independence Release Webinar
The Business Independence Release is here. Join the Aforza 250 webinar to see 250+ new features that free commercial teams from manual work.
Aforza Summer 26 Release Webinar
Discover the Aforza Summer 26 Release. Plan smarter with Scenario Planning in Ava, launch faster with Product Launch Hub, and sharpen execution with Ava Audits.