Aforza is for All
Helping you drive a profitable route-to-market everywhere
Aforza helps Consumer Product companies grow confidently & protect margins through a suite of cloud & mobile apps built for the industry.
Working with industry leaders like Heineken Beverages, Suntory Global Spirits and P&G’s largest global distributor, Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
Aforza is for All Roles, All Markets, All Categories and All Channels, with Secure & Scalable Technologies for All Enterprises. When you put TPM, CRM, REX, B2B & Photo Automation together on the same platform, you can drive a profitable route-to-market everywhere.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, personal care & consumer healthcare companies and major distributors.
Our Vision & Values
Improving the lives of every consumer in the world
Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.
We deliver on this vision through the world’s most connected, purpose built and intelligent industry apps, combined with a passionate company culture. Our values help us pave the way for our customers to excel and grow.
Growth
Growth
Customer Success
Customer Success
Trust
Trust
Human
Human
Our Story
We’re driven to improve the lives of every consumer in the world
Aforza is incorporated
April 2019
Industry's First Connected REX & TPM
January 2020
Aforza Passes the AppExchange Security Review First Time
January 2020
Aforza Raises $22M in Series A
August 2021
Aforza Customer Distell featured in CGT magazine
September 2021
Industry Analyst Recognition
April 2022
Aforza Studio Launch
May 2023
Aforza Crosses $1B In Total Order Value Captured On The Platform
August 2023
Aforza Launches B2B
November 2023
Aforza Turns 5
April 2024
AFORZA LAUNCHES AVA
May 2024
AFORZA LAUNCHES FIELD 25
July 2025
Aforza Media Kit
Welcome to the Aforza Media Kit! Here, you’ll find everything you need to understand and promote our brand, including our logos, brand guidelines, and corporate imagery. This comprehensive kit ensures consistent and accurate representation of Aforza across all media platforms. Feel free to download and utilize these resources to help share our story and vision with the industry.
Latest Learnings
Check out our latest insights, news & announcements
What is RG2M? Revenue Growth to Market Explained
RG2M (Revenue Growth to Market) is the discipline of ensuring every RGM decision reaches the shelf. Discover why CPG leaders are closing the gap.
The shelf is the new battleground: what McKinsey’s home and hygiene outlook means for CPG commercial teams
McKinsey’s 2026 home and hygiene outlook signals the end of the inflation-era growth playbook. An Aforza point of view on why commercial execution, not marketing reinvention, is the answer to stalled categories, rising private brands, and tougher retailer demands.
BCG is right about AI agents in CPG. The biggest prize isn’t consumer-facing
BCG says only 10% of CPG companies have deployed AI agents. The 800bps prize isn’t in consumer chatbots, it’s in field execution, TPM, and deductions
RGM is only as good as what happens in the aisle
Bain says only 5% of CPG companies get RGM right. The reason most stall isn’t strategy or data. It’s what happens in the aisle. An Aforza point of view.
Golden Arches, Broken CRM: The Hidden Tax on CPG Field Sales
Why CPG field reps end up syncing at McDonald’s, and what the hidden mobile tax costs your sales force in fuel, selling hours, and broken forecasts.
Dairy 2026: Moving AI from pilot projects to real productivity
McKinsey’s 2026 dairy survey shows 71% of AI projects stuck in pilot. Here’s why vertical AI agents are how dairy leaders finally move from pilot to P&L.
Don’t wait for perfect data to get value from AI
Most CPG transformations stall waiting for perfect data. Aforza’s response to McKinsey: data quality is a byproduct of running agentic AI, not a prerequisite.