ABOUT

About Aforza

Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.

Join Us

Aforza is for All

Helping you drive a profitable route-to-market everywhere

Aforza helps Consumer Product companies grow confidently & protect margins through a suite of cloud & mobile apps built for the industry.

Working with industry leaders like Heineken Beverages, Suntory Global Spirits and P&G’s largest global distributor, Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.

Aforza is for All Roles, All Markets, All Categories and All Channels, with Secure & Scalable Technologies for All Enterprises. When you put TPM, CRM, REX, B2B & Photo Automation together on the same platform, you can drive a profitable route-to-market everywhere.

Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, personal care & consumer healthcare companies and major distributors.

Our Vision & Values

Improving the lives of every consumer in the world

Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.

We deliver on this vision through the world’s most connected, purpose built and intelligent industry apps, combined with a passionate company culture. Our values help us pave the way for our customers to excel and grow.

Growth

Grow your company with our modern & scalable solutions. We provide 3 releases of innovation to you automatically every year.

Customer Success

Our business is about making our customers successful. We don’t rest until you are up & running with our solution and completely satisfied.

Trust

We operate on 100% transparency and trust. Whether it’s your data or your business-critical systems we give you full visibility and control.

Human

Helping companies give back to the community and become more sustainable is embedded directly within our products.

Our Story

We’re driven to improve the lives of every consumer in the world

Aforza is incorporated

April 2019

Aforza is officially incorporated, marking the beginning of its journey to revolutionize the Consumer Products industry with innovative cloud & mobile solutions.

01 Apr 2019

12 AM

Industry's First Connected REX & TPM

January 2020

Aforza unveils the industry's first completely connected Trade Promotion Management & Retail Execution solution to a range of Beta customers.

01 Apr 2019

12 AM

Aforza Passes the AppExchange Security Review First Time

January 2020

Aforza passes security review first time on the Salesforce AppExchnage making it immediately available for new customers to download.

01 Apr 2019

12 AM

Aforza Raises $22M in Series A

August 2021

Aforza secures $22 million in Series A funding, enabling accelerated development and expansion of its platform to empower more businesses worldwide.

01 Apr 2019

12 AM

Aforza Customer Distell featured in CGT magazine

September 2021

Aforza customer Distell (now Heineken Beverages) featured in Consumer Goods Technology magazine covering their connected trade planning to execution.

01 Apr 2019

12 AM

Industry Analyst Recognition

April 2022

Aforza earns 3 prestigious Best-in-Class distinctions in the Promotion Optimization Institute's (POI) REX Panorama & 4 in the EPx Panorama, reaffirming its leadership across the industry.

01 Apr 2019

12 AM

Aforza Studio Launch

May 2023

Aforza launches Aforza Studio, the industry's first end-to-end photo automation solution. Build on the Google Cloud platform, it's allows real-time action to be taken on photo insights.

01 Apr 2019

12 AM

Aforza Crosses $1B In Total Order Value Captured On The Platform

August 2023

Aforza Crosses $1B of Order Value Captured

Aforza crosses $1 Billion of customer order value captured across our omnichannel field, telesales and B2B solutions.

01 Apr 2019

12 AM

Aforza Launches B2B

November 2023

Aforza expands its offerings with the launch of Aforza B2B, providing connected self-service solutions tailored to enhance business-to-business sales and operations.

01 Apr 2019

12 AM

Aforza Turns 5

April 2024

Aforza celebrates its fifth anniversary, reflecting on a journey of innovation, growth, and transformative impact on the Consumer Products industry.

01 Apr 2019

12 AM

AFORZA LAUNCHES AVA

May 2024

Aforza launches Ava, the industry's first Vertical AI, empowering every team member with the world’s top Commercial Excellence Coach, boosting productivity & smarter decisions in every use case.

01 Apr 2019

12 AM

AFORZA LAUNCHES FIELD 25

July 2025

Aforza launches Field 25, the most advanced offline mobile app in the industry with 3X faster data syncs over the traditional Salesforce SDK, background sync and intelligent conflict resolution.

01 Apr 2019

12 AM

Aforza Media Kit

Welcome to the Aforza Media Kit! Here, you’ll find everything you need to understand and promote our brand, including our logos, brand guidelines, and corporate imagery. This comprehensive kit ensures consistent and accurate representation of Aforza across all media platforms. Feel free to download and utilize these resources to help share our story and vision with the industry.

Aforza Media Kit 2024

Latest Learnings

Check out our latest insights, news & announcements

Vertical AI Webinar: Ava for Toys & Games

by Aforza | Jan 16, 2026

Discover how Ava, Aforza’s Vertical AI, helps Toys & Games brands improve execution, manage seasonality and drive realtime next best actions across promotions, availability and merchandising.

Three Months In: Why Joining Aforza Was the Right Move

What is it really like to join Aforza? A new sales hire shares his first three months, why Aforza feels different to large enterprise companies and advice for anyone thinking about joining.

Aforza’s Top 10 Videos of 2025: What They Reveal About the Future of Commercial Excellence

Discover the Aforza Top 10 Videos of 2025 and what they reveal about the future of Commercial Excellence. Explore the most watched Aforza and Ava videos covering realtime next best action, claims automation, productivity and Vertical AI impact across Consumer Goods routes to market.

What to expect from Vertical AI in 2026

See how leading Consumer Products organisations are preparing for 2026 with Ava, Aforza’s Vertical AI. Access real world use cases that show how AI embedded into execution and planning delivers faster decisions, stronger execution and better outcomes.

Real Ava Stories: Why Kobe Wins, Bob Hesitates & Norman Loses

Real Ava Stories brings Kobe, Bob and Norman together to show the real impact of realtime next best action versus old missed guesses in Consumer Goods execution.

Ava, Actually: A Holiday Message About Making the Right Choices

Watch “Ava, Actually” a playful holiday tribute to Love Actually that highlights why Consumer Goods teams no longer need legacy vendors. Discover how Ava delivers instant value with Vertical AI ready use cases predictable costs and proven ROI. Aforza wishes all customers prospects and partners a happy holiday season.

Complete Distributor Visibility with Aforza Bridge

Aforza Bridge makes it possible to understand what is happening across every distributor relationship in real time. In this session we cover how Bridge connects to distributor systems, standardises messy data and turns it into actionable commercial insight. Learn how manufacturers are using this visibility to drive availability, improve pricing accuracy and strengthen execution in Traditional Trade.