Aforza is for All
Helping you drive a profitable route-to-market everywhere
Aforza helps Consumer Product companies grow confidently & protect margins through a suite of cloud & mobile apps built for the industry.
Working with industry leaders like Heineken Beverages, Suntory Global Spirits and P&G’s largest global distributor, Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
Aforza is for All Roles, All Markets, All Categories and All Channels, with Secure & Scalable Technologies for All Enterprises. When you put TPM, CRM, REX, B2B & Photo Automation together on the same platform, you can drive a profitable route-to-market everywhere.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, personal care & consumer healthcare companies and major distributors.
Our Vision & Values
Improving the lives of every consumer in the world
Aforza will improve the lives of every consumer in the world by helping Consumer Product companies to transform their product distribution and customer engagement processes on every channel.
We deliver on this vision through the world’s most connected, purpose built and intelligent industry apps, combined with a passionate company culture. Our values help us pave the way for our customers to excel and grow.
Growth
Growth
Customer Success
Customer Success
Trust
Trust
Human
Human
Our Story
We’re driven to improve the lives of every consumer in the world
Aforza is incorporated
April 2019
Industry's First Connected REX & TPM
January 2020
Aforza Passes the AppExchange Security Review First Time
January 2020
Aforza Raises $22M in Series A
August 2021
Aforza Customer Distell featured in CGT magazine
September 2021
Industry Analyst Recognition
April 2022
Aforza Studio Launch
May 2023
Aforza Crosses $1B In Total Order Value Captured On The Platform
August 2023
Aforza Launches B2B
November 2023
Aforza Turns 5
April 2024
AFORZA LAUNCHES AVA
May 2024
AFORZA LAUNCHES FIELD 25
July 2025
Aforza Media Kit
Welcome to the Aforza Media Kit! Here, you’ll find everything you need to understand and promote our brand, including our logos, brand guidelines, and corporate imagery. This comprehensive kit ensures consistent and accurate representation of Aforza across all media platforms. Feel free to download and utilize these resources to help share our story and vision with the industry.
Latest Learnings
Check out our latest insights, news & announcements
Don’t Be Like Bob
A Pixar style short film about Bob the CIO who chose a legacy vendor and faced unhappy users rising costs and no results. See how things could have been different with Ava and why modern CIOs need real use cases predictable costs and customer validated decisions. Don’t be like Bob.
Kobe’s First Day: A Real Ava Story
My First Day is a short, Pixar-inspired story from Aforza about Kobe, a young sales rep starting his first job. Overwhelmed on day one, Kobe finds calm and confidence with Ava, his AI mentor and coach. Guided by Ava’s real-time insights, Kobe learns faster, performs better and discovers how technology and talent can work side by side to help people succeed.
Ava TPM para Distribuidores y Canales Indirectos en LATAM
Learn how Ava TPM supports indirect routes to market in LATAM by improving distributor funding control, settlement accuracy, and commercial decision making. This webinar shows how Ava Vertical AI guides teams to work faster with better insight across complex indirect channels and helps Consumer Goods companies drive growth with clearer plans and stronger financial discipline.
The CIO’s Guide to Vertical AI
Discover how Consumer Products CIOs can deliver AI value fast by shifting from DIY tools to Vertical AI. Learn why CEO pressure is rising, what’s blocking adoption and how instant-on use case libraries like Ava help organisations move from pilots to real impact. Download the full CIO’s Guide to Vertical AI.
Our Top Five Highlights from POI Fall Summit Dallas
Aforza shares five highlights from the POI Fall Summit in Dallas where Vertical AI, real customer impact and the future of commercial excellence took centre stage.
Aforza & Neurolabs Webinar: How Visual AI + Ava Deliver 50% Faster Field Execution
Join Neurolabs and Aforza for a 25 minute session on how Visual AI and Ava Aforza Vertical AI work together to transform in store execution. You will see how field teams can turn any shelf photo into instant audit results, accurate insights and clear next actions, leading to faster visits and higher execution precision. This webinar explains how computer vision and vertical AI remove manual counts, reduce errors and give reps more time for high value work.
Aforza Winter 26 Release Webinar
Aforza’s Winter 26 release strengthens Trade Promotion Management, Retail Execution and Ava Vertical AI. It introduces next generation planning with Promotion Builder enhanced P&L insights and Post Event Analysis. Field teams gain personalised and compliant execution with app theming GPS tracking and advanced filtering. Ava expands automation with a broader Use Case Library external tool calling and contextual recommendations. The Winter 26 release reinforces Aforza as the connected Consumer Goods platform for smarter planning sharper performance and profitable growth.