Perform the Right Actions, in the Right Outlets, at the Right Time

with Aforza Consumer Goods Cloud; Online or Offline
Industry Leaders Choose Aforza

Connecting Promotion Planning and Dynamic Targeting to Retail Execution in Real-Time. 

Every Selling Moment Matters

Aforza provides a suite of mobile and cloud-based applications that allow Consumer Goods companies to master every selling moment with sophisticated product mixes tuned to the needs of local markets.

How? By delivering hyper-local sales intelligence and execution, Aforza transforms the entire planning and retail execution process.

Allowing companies to optimize their strategy for every customer, maximize the effectiveness of every visit and achieve penny-perfect pricing in every channel.

Learn more

Introducing Aforza Consumer Goods Cloud Solutions

Digitally transform your operations in the cloud with our Consumer Goods solutions that are native and additive to Salesforce.

Aforza Visit
Aforza Visit
For Merchandisers who need to visit stores and do mobile surveys & audits; online or offline
Aforza Deliver
Aforza Deliver
For Van Sales Teams or Drivers who need to deliver, sell, collect payments & issue invoices
Aforza Sell
Aforza Sell
For Sellers who need mobile retail execution & order capture with penny-perfect pricing
Aforza Plan
Aforza Plan
For Planners, Sales Leaders & Key Account Managers who need TPM or Route Planning

Leadership Team

Dominic Dinardo
CEO & Co-Founder
Dominic Dinardo
CEO & Co-Founder
Renowned veteran of the Salesforce ecosystem with decades of experience successfully leading cloud software organisations.
Nick Eales
Chief Product Officer & Co-Founder
Nick Eales
Chief Product Officer & Co-Founder
Seasoned product expert with a proven track record of designing and building world class digital and mobile applications.
Ed Butterworth
Chief Commercial Officer & Co-Founder
Ed Butterworth
Chief Commercial Officer & Co-Founder
Inspirational commercial leader with over 20 years experience pioneering new technology, innovation, and business value.