Get Your Copy of The Ava Library
At Aforza, we understand your challenges
Click on the business roles below to see how we can help
We partner with you to solve these challenges
Click on the finance & technology roles below to see how we can help
One Connected Solution for All
Aforza has you covered across every route to market
Retail Execution
Aforza supports field teams with the industry’s fastest, offline mobile experience on both phone and tablet devices. Reps execute perfect visits and act on guided recommendations from Ava to improve execution quality and productivity.
Trade Promotion Management
Aforza provides a complete TPM platform with planning calendars, a powerful promotion builder, full P&L visibility, disaggregation, automated accruals and streamlined claims. Teams control spend with confidence and model scenarios instantly with Ava.
Distributor Management
Aforza provides a complete DMS approach for complex indirect and traditional trade routes to market. Distributors, partners and field teams work from one source of truth, improving order accuracy, coverage and performance.
Photo Automation
Aforza Studio is the Photo Automation layer for Consumer Products, turning image capture into business action. Through the Studio Marketplace, customers and partners deploy ready to use capabilities that convert photos into intelligent workflows. Ava then performs scenario interpretation, translating real world conditions into precise commercial actions.
Vertical AI
Ava, Aforza Vertical AI, works across every area of Aforza to increase productivity, guide smarter decisions and trigger the right actions in real time. She is instant on with ready to use capabilities, interprets every scenario with precision and delivers impact without unpredictable costs.
Real Business Impact
Empowering your commercial teams to make a bigger impact on the business
%
increase in average order value
A leading global brewery saw a significant increase in their average basket size with Aforza’s AI-powered up & cross sell recommendations.
%
growth in on-trade sales installs
A leading drinks brand saw a 250% increase in their on-trade sales installs after a single quarter of using Aforza’s dynamic segmentation & targeting.
%
reduction in claims processing
The world’s largest P&G distributor saw their claim processing time come down by 90% with Aforza’s connected proof of performance.
Award Winning Solutions
We deliver award winning solutions that your teams will love to use
Trusted By Global Leaders
Leaders in food & beverages, household goods, personal care, consumer healthcare and distribution
“Ava has transformed the way our field teams work. By cutting data collection time in half and improving accuracy to 96%, our reps can now focus on building stronger customer relationships and maximising opportunities at the shelf.”
Keir Stewart
Head of Performance Analytics, AG Barr
“At Heineken Beverages, we fully digitized our retail execution, trade promotion management and marketing capabilities on a single platform. Just 6-months after implementation, we are seeing game-changing results with a significant increase in sales order basket size.”
Craig Price
Head of Revenue & Margin Growth, Heineken Beverages
“The Studio Marketplace is a strategic move for Aforza and the industry as a whole. The ability to have an ecosystem of solutions seamlessly connected together, and then take real-time action on the insights, is a game-changer.”
David Jacobs
Director of IT Sales, Suntory Global Spirits
“Aforza’s industry and domain expertise sets them apart in the market. The new Business Process Library is a great example of this leadership, empowering their customers to implement best practices better, faster and cheaper around the world.”
Paul Brennan
Global Commercial Excellence Director, Edrington
“BrewDog recorded a 250% improvement in sales results in the first quarter of using Aforza, and we then saw a sustained improvement of 40% in subsequent quarters. Strong field adoption and segment-driven account coverage have been key to this success.”
Jerry Shedden
Head of On-Trade, BrewDog
“Whyte & Mackay needed to transform our front-office capabilities and create a step change in how data led insights are used to inform our strategy, empowering the team with a modern, beverage-focused cloud and mobile solution.”
Mike Southgate
Sales Director, Whyte & Mackay
Latest Learnings
Check out our latest insights, news & announcements
Vertical AI Webinar: Ava for KAMs & Joint Business Planning
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Snacking organisations in driving standout execution across impulse led, high volume retail environments. From retail execution and trade promotions to distributor operations and field sales, Ava helps teams focus on the actions that protect availability, maximise visibility and capture every sales opportunity in the moment.
Vertical AI Webinar: Ava for Snacking
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Snacking organisations in driving standout execution across impulse led, high volume retail environments. From retail execution and trade promotions to distributor operations and field sales, Ava helps teams focus on the actions that protect availability, maximise visibility and capture every sales opportunity in the moment.
Vertical AI Webinar: Ava for TPM
Join this Vertical AI webinar to see how Ava, Aforza’s Vertical AI, transforms Trade Promotion Management by turning planning, forecasting and claims into intelligent, guided workflows. From annual trade planning and scenario modelling to in year optimisation and post event analysis, Ava helps teams focus on the investments that drive profitable growth.
Vertical AI Webinar: Ava for Technical Reps
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Technical Representatives who visit bars, pubs and hospitality venues to install, maintain and repair fridges, taps and branded equipment. From reactive service calls to proactive maintenance and asset checks, Ava helps reps prioritise the right locations and resolve issues efficiently in the field.
Vertical AI Webinar: Ava for Petcare
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Petcare organisations in driving consistent, high quality execution across diverse retail environments and channel formats. From retail execution and trade investment to distributor operations and field sales, Ava helps teams focus on the actions that matter most in the moment, whether in grocery, specialist pet stores or veterinary channels.
Vertical AI Webinar: Ava for Distributors
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Distributors in managing complex routes to market with greater efficiency, visibility and control. From field sales and merchandising to order capture, execution quality and customer service, Ava helps teams focus on the actions that drive the most value every day.
Vertical AI Webinar: Ava for Tobacco
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Tobacco organisations in driving compliant, consistent and high quality execution across complex and highly regulated routes to market. From retail execution and trade programmes to distributor operations and field sales, Ava helps teams focus on the actions that matter most in the moment.