Go-to-market AI for every commercial role
From the field to the back office, Ava works alongside your team
AI that your Finance & IT teams trust
Click on the finance & technology roles below to see how Ava empowers them
The connected platform for revenue growth to market
One source of truth across retail execution, trade, distributors and Ava
Retail Execution
Reps execute perfect visits with the industry’s fastest offline mobile experience on phone and tablet. Guided recommendations from Ava lift execution quality and productivity in every store. Revenue growth, in every store.
Trade Promotion Management
Trade teams plan, build and control promotions on a complete TPM platform with planning calendars, a powerful promotion builder, full P&L visibility, disaggregation, automated accruals and streamlined claims. Ava models scenarios instantly so teams commit spend with confidence. Revenue growth, in every promotion.
Distributor Management
A complete DMS approach for complex indirect and traditional routes to market. Distributors, partners and field teams work from one source of truth, improving order accuracy, coverage and performance. Revenue growth, across every distributor.
Scenario Interpretation
Aforza Studio is the scenario interpretation layer for consumer products, turning image capture into business action. Through the Studio Marketplace, customers and partners deploy ready to use capabilities that convert photos into intelligent workflows, with Ava translating real world conditions into precise commercial actions. Revenue growth, from every shelf.
Go-to-Market AI
Ava, Aforza’s vertical AI, works across every area of the platform to lift productivity, guide smarter decisions and trigger the right actions in real time. She is instant on with ready to use capabilities, interprets every scenario with precision and delivers impact without unpredictable costs. Revenue growth, intelligently executed.
Real Business Impact
How leading consumer goods brands are taking revenue growth to market with Ava
%
increase in sales revenue
L’Oréal teams unlocked a 48% lift in revenue with Aforza, turning route to market intelligence into measurable in-market growth.
%
increase in rep productivity
AG Barr field teams cut average store visit time from 20 minutes to 7 with Aforza, giving reps more time in front of customers and more revenue growth in every store.
%
accuracy in Ava-driven store audits
Lee Kum Kee reps trust Ava to audit their stores with 96% accuracy, giving the commercial team confidence that every shelf reflects the plan.
Award Winning Solutions
We deliver award winning solutions that your teams will love to use
Trusted By Global Leaders
Leaders in food & beverages, household goods, personal care, consumer healthcare and distribution
“Ava has transformed the way our field teams work. By cutting data collection time in half and improving accuracy to 96%, our reps can now focus on building stronger customer relationships and maximising opportunities at the shelf.”
Keir Stewart
Head of Performance Analytics, AG Barr
“The Studio Marketplace is a strategic move for Aforza and the industry as a whole. The ability to have an ecosystem of solutions seamlessly connected together, and then take real-time action on the insights, is a game-changer.”
David Jacobs
Director of IT Sales, Suntory Global Spirits
“Aforza’s industry and domain expertise sets them apart in the market. The new Business Process Library is a great example of this leadership, empowering their customers to implement best practices better, faster and cheaper around the world.”
Paul Brennan
Global Commercial Excellence Director, Edrington
“BrewDog recorded a 250% improvement in sales results in the first quarter of using Aforza, and we then saw a sustained improvement of 40% in subsequent quarters. Strong field adoption and segment-driven account coverage have been key to this success.”
Jerry Shedden
Head of On-Trade, BrewDog
“Whyte & Mackay needed to transform our front-office capabilities and create a step change in how data led insights are used to inform our strategy, empowering the team with a modern, beverage-focused cloud and mobile solution.”
Mike Southgate
Sales Director, Whyte & Mackay
Latest Learnings
Check out our latest insights, news & announcements
What is RG2M? Revenue Growth to Market Explained
RG2M (Revenue Growth to Market) is the discipline of ensuring every RGM decision reaches the shelf. Discover why CPG leaders are closing the gap.
RG2M: Revenue Growth 2 Market with Ava
See how Ava, Aforza’s Vertical AI, closes the gap between RGM strategy and shelf reality. RG2M, Revenue Growth to Market, is the discipline of turning every pricing, promotion and assortment decision into realtime next best actions in store. Join Dominic Dinardo and Callum Fitzpatrick for a live walkthrough, with customer examples from leading CPG brands.
The shelf is the new battleground: what McKinsey’s home and hygiene outlook means for CPG commercial teams
McKinsey’s 2026 home and hygiene outlook signals the end of the inflation-era growth playbook. An Aforza point of view on why commercial execution, not marketing reinvention, is the answer to stalled categories, rising private brands, and tougher retailer demands.
BCG is right about AI agents in CPG. The biggest prize isn’t consumer-facing
BCG says only 10% of CPG companies have deployed AI agents. The 800bps prize isn’t in consumer chatbots, it’s in field execution, TPM, and deductions
RGM is only as good as what happens in the aisle
Bain says only 5% of CPG companies get RGM right. The reason most stall isn’t strategy or data. It’s what happens in the aisle. An Aforza point of view.
Golden Arches, Broken CRM: The Hidden Tax on CPG Field Sales
Why CPG field reps end up syncing at McDonald’s, and what the hidden mobile tax costs your sales force in fuel, selling hours, and broken forecasts.
Dairy 2026: Moving AI from pilot projects to real productivity
McKinsey’s 2026 dairy survey shows 71% of AI projects stuck in pilot. Here’s why vertical AI agents are how dairy leaders finally move from pilot to P&L.