Realtime Next Best Action
Ava watches, listens and tells your teams exactly what to do next
Go-to-market AI for every commercial role
From the field to the back office, Ava works alongside your team
AI that your Finance & IT teams trust
Click on the finance & technology roles below to see how Ava empowers them
The connected platform for revenue growth to market
One source of truth across retail execution, trade, distributors and Ava
Retail Execution
Reps execute perfect visits with the industry’s fastest offline mobile experience on phone and tablet. Guided recommendations from Ava lift execution quality and productivity in every store. Revenue growth, in every store.
Trade Promotion Management
Trade teams plan, build and control promotions on a complete TPM platform with planning calendars, a powerful promotion builder, full P&L visibility, disaggregation, automated accruals and streamlined claims. Ava models scenarios instantly so teams commit spend with confidence. Revenue growth, in every promotion.
Distributor Management
A complete DMS approach for complex indirect and traditional routes to market. Distributors, partners and field teams work from one source of truth, improving order accuracy, coverage and performance. Revenue growth, across every distributor.
Scenario Interpretation
Aforza Studio is the scenario interpretation layer for consumer products, turning image capture into business action. Through the Studio Marketplace, customers and partners deploy ready to use capabilities that convert photos into intelligent workflows, with Ava translating real world conditions into precise commercial actions. Revenue growth, from every shelf.
Go-to-Market AI
Ava, Aforza’s vertical AI, works across every area of the platform to lift productivity, guide smarter decisions and trigger the right actions in real time. She is instant on with ready to use capabilities, interprets every scenario with precision and delivers impact without unpredictable costs. Revenue growth, intelligently executed.
Real Business Impact
How leading consumer goods brands are taking revenue growth to market with Ava
%
increase in sales revenue
L’Oréal teams unlocked a 48% lift in revenue with Aforza, turning route to market intelligence into measurable in-market growth.
%
increase in rep productivity
AG Barr field teams cut average store visit time from 20 minutes to 7 with Aforza, giving reps more time in front of customers and more revenue growth in every store.
%
accuracy in Ava-driven store audits
Lee Kum Kee reps trust Ava to audit their stores with 96% accuracy, giving the commercial team confidence that every shelf reflects the plan.
Award Winning Solutions
We deliver award winning solutions that your teams will love to use
Trusted By Global Leaders
Leaders in food & beverages, household goods, personal care, consumer healthcare and distribution
“Ava has transformed the way our field teams work. By cutting data collection time in half and improving accuracy to 96%, our reps can now focus on building stronger customer relationships and maximising opportunities at the shelf.”
Keir Stewart
Head of Performance Analytics, AG Barr
“The Studio Marketplace is a strategic move for Aforza and the industry as a whole. The ability to have an ecosystem of solutions seamlessly connected together, and then take real-time action on the insights, is a game-changer.”
David Jacobs
Director of IT Sales, Suntory Global Spirits
“Aforza’s industry and domain expertise sets them apart in the market. The new Business Process Library is a great example of this leadership, empowering their customers to implement best practices better, faster and cheaper around the world.”
Paul Brennan
Global Commercial Excellence Director, Edrington
“Whyte & Mackay needed to transform our front-office capabilities and create a step change in how data led insights are used to inform our strategy, empowering the team with a modern, beverage-focused cloud and mobile solution.”
Mike Southgate
Sales Director, Whyte & Mackay
Latest Learnings
Check out our latest insights, news & announcements
One Plan, Not Five: Getting CPG Product Launches Right
Most CPG product launches fail because five teams work from five plans. See how one connected launch plan fixes distribution and trade spend before go-live.
Aforza 250 Business Independence Release Webinar
The Business Independence Release is here. Join the Aforza 250 webinar to see 250+ new features that free commercial teams from manual work.
Aforza Summer 26 Release Webinar
Discover the Aforza Summer 26 Release. Plan smarter with Scenario Planning in Ava, launch faster with Product Launch Hub, and sharpen execution with Ava Audits.
Realtime Next Best Action with Ava Audits Webinar
See how Ava surfaces the next best action at every store visit, in real time. Join our webinar on turning field execution into revenue for CPG teams.
Happy 4th of July from Aforza
Out of stocks on the biggest holiday in 250 years? See how Ava Audits gives field reps real-time next best actions to fill shelves fast.
RG2M: Why 25 Years of Revenue Growth Management Means Nothing If It Never Reaches the Shelf
RG2M explained: why 80% of CPG CEOs are unhappy with RGM, and how Revenue Growth to Market closes the gap between the plan and the shelf. Watch the recap.
The Best Distributor Management System (DMS) Vendors for Consumer Goods Companies in 2026
Distributor Management Systems have evolved far beyond digital order books. Today’s leading platforms connect distributors, field sales teams, inventory, finance and retail execution to provide real-time visibility across the entire route-to-market. As consumer goods companies look to improve efficiency, reduce stockouts and gain better control over secondary sales, selecting the right DMS has become a strategic decision. In this guide, we compare the best Distributor Management System vendors for 2026, highlighting their strengths, capabilities and the types of organisations they are best suited to support.