Aforza Consumer Goods Cloud

Perform the right actions, in the right outlets, at the right time; online or offline.

Every Selling Moment Matters

Aforza provides a suite of mobile and cloud-based applications that allow Consumer Goods companies to master every selling moment with sophisticated product mixes tuned to the needs of diverse local markets.

How? By delivering hyper-local sales intelligence and execution, Aforza transforms the entire planning and retail execution process.

Allowing companies to optimize their strategy for every customer, maximize the effectiveness of every visit and achieve penny-perfect pricing across every channel.

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Introducing Aforza Consumer Goods Cloud Solutions

Digitally transform your operations in the cloud with our Consumer Goods solutions that are native and additive to Salesforce.


Optimize your strategy for every customer with complete trade promotion management & analysis, sophisticated segmentation & pricing rules, full end-to-end execution and intelligent route optimisation for sales & delivery drivers.


Maximize the effectiveness of every visit with agile field execution featuring full offline mobile, accurate in-store surveys & audits, real-time warehouse inventory visibility and consultative selling with AI-powered suggestions.


Achieve penny-perfect pricing across every channel with perfect order capture; both offline & online, precise omni-channel pricing, AI-powered assortment & promotion recommendations and rapid field onboarding with our consumer-grade UX.

Leadership Team

Dominic Dinardo
Dominic Dinardo
Renowned veteran of the Salesforce ecosystem with decades of experience successfully leading cloud software organisations.
Nick Eales
Nick Eales
Seasoned product expert with a proven track record of designing and building world class digital and mobile applications.
Ed Butterworth
Ed Butterworth
Inspirational commercial leader with over 20 years experience pioneering new technology, innovation, and business value.