Why Customers Succeed with Aforza?
We understand what it takes
Aforza is completely dedicated to the Consumer Products industry and understands what it takes to make your sales transformation projects successful. Why are we so confident?
- The Aforza solution is built for the industry and addresses your needs out-of-the-box
- Our team of domain experts come from Consumer Products, have experienced your challenges and led successful transformations
- Aforza customers are going live quickly and seeing significant results
Our Customer Heroes
We are proud to partner with the industry’s best
Aforza is proud to partner with Customer Heroes across the industry to successfully transform and drive game-changing results. These Heroes are helping their businesses increase sales coverage by more than 200%, double their promotion impact and drive-up average order values by over 2.5X.
Check out our latest Customer Hero showcases:
Craig Price
Head of Revenue & Margin Growth, Heineken Beverages
Heineken Beverages fully digitized their retail execution, trade promotion and marketing capabilities on a single platform. Just 6-months after implementation, they are seeing game-changing results with a significant increase in sales order basket size.
Paul Brennan
Global Commercial Excellence Director, Edrington
Edrington’s Premium Route to Consumer demanded a single end-to-end Commercial Excellence solution. They selected Aforza as their Global Commercial Excellence partner, connecting CRM, Sales Execution & Photo Automation together on one platform.
Keir Stewart
Head of Performance Analytics, AG Barr
AG Barr boosted field productivity by 50% by combining image recognition with Ava, Aforza’s Vertical AI. Sales reps now act faster, sell smarter and spend more time driving value in store. This showcases the power of Vertical AI to deliver results at scale.
Jerry Shedden
Head of On Trade Sales, BrewDog
BrewDog recorded a 250% improvement in sales results in the first quarter of using Aforza, and then saw a sustained improvement of 40% in subsequent quarters. Strong field adoption and segment-driven account coverage have been key to this success.
Constantinos Andreou
Group Business Systems Manager, Photos Photiades
Photos Photiades Distributors introduced a streamlined and data-driven approach to their field sales teams, partners and customers that has allowed them to better understand consumer all behaviour and optimise their approach to maximise revenue.
Mike Southgate
Commercial Sales Director, Whyte & Mackay
Ferdie Daanen
Head of On-Trade Sales, Moersleutel Craft Brewery
Moersleutel is excited to be working with Aforza to scale our go-to-market teams for global distribution. The solution allows them to connect trade planning to execution, ensure their sales teams are productive and understand their performanc in in real-time.
Anurag Shah
Head of Regional Sales Teams, Superfoam
Superfoam digitised their route planning and visit management processes to deliver greater sales efficiency and improved visibility into sales rep activity. This includes the process of order capture, discounting and customer payments when mobile & offline.
Ben Norton
Financial Director & Co-Founder, Tapp’d Cocktails
