Blog
Your go-to source for the latest industry trends, thought leadership & insights
What is RG2M? Revenue Growth to Market Explained
RG2M (Revenue Growth to Market) is the discipline of ensuring every RGM decision reaches the shelf. Discover why CPG leaders are closing the gap.
The shelf is the new battleground: what McKinsey’s home and hygiene outlook means for CPG commercial teams
McKinsey’s 2026 home and hygiene outlook signals the end of the inflation-era growth playbook. An Aforza point of view on why commercial execution, not marketing reinvention, is the answer to stalled categories, rising private brands, and tougher retailer demands.
BCG is right about AI agents in CPG. The biggest prize isn’t consumer-facing
BCG says only 10% of CPG companies have deployed AI agents. The 800bps prize isn’t in consumer chatbots, it’s in field execution, TPM, and deductions
RGM is only as good as what happens in the aisle
Bain says only 5% of CPG companies get RGM right. The reason most stall isn’t strategy or data. It’s what happens in the aisle. An Aforza point of view.
Golden Arches, Broken CRM: The Hidden Tax on CPG Field Sales
Why CPG field reps end up syncing at McDonald’s, and what the hidden mobile tax costs your sales force in fuel, selling hours, and broken forecasts.
Dairy 2026: Moving AI from pilot projects to real productivity
McKinsey’s 2026 dairy survey shows 71% of AI projects stuck in pilot. Here’s why vertical AI agents are how dairy leaders finally move from pilot to P&L.
Newsroom
Stay updated on the latest news, press releases & company announcements
PRESS RELEASE: Aforza Launches Field 25 Mobile at Dreamforce for Salesforce Clouds
Aforza launches Field 25 Mobile at Dreamforce 2025, the world’s fastest offline Salesforce mobile client. Built for all Salesforce Clouds, Field 25 delivers 3× faster sync, advanced conflict resolution, offline guided execution and instant-on Vertical AI from Ava that takes action, not just recommends, empowering every field user to work smarter and faster on iOS and Android.
PRESS RELEASE: Aforza is Awarded Thirteen Best-in-Class Category Distinctions in the Promotion Optimization Institute’s (POI) 2025 Enterprise Planning & Retail Execution Panorama Report
The POI research team evaluated 18 leading vendors and over 34 platforms to help manufacturer and retail partners understand the technology and related service options that can help them improve promotional outcomes and drive profitable growth.
PRESS RELEASE: Aforza Launches Ava for ServiceNow, Making Service Management a Frontline Advantage
Aforza launches Ava for ServiceNow, giving consumer goods sales teams instant visibility into service tickets, faster incident logging and real-time updates to strengthen customer relationships.
PRESS RELEASE: Aforza Expands into Consumer Healthcare, Offering a Strategic Alternative to Legacy Solutions
Aforza expands into the Consumer Healthcare market with Vertical AI, offering an alternative to legacy solutions. Combining offline mobility, guided execution, order management, Ava and Photo Automation, Aforza helps global healthcare companies boost efficiency, compliance and growth.
Download POI’s 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama Evaluation of Aforza
Download POI’s 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama Report
ACEs (Aforza Commercial Excellence) Awards
The winners have been announced for this year’s ACEs (Aforza Commercial Excellence) awards across multiple categories.
These awards celebrate the individuals, teams, partners and innovators who are shaping the future of Commercial Excellence across the global Consumer Goods industry.
Webinar
Deep dive into industry topics & thought leadership with our expert-led webinars
RG2M: Revenue Growth 2 Market with Ava
See how Ava, Aforza’s Vertical AI, closes the gap between RGM strategy and shelf reality. RG2M, Revenue Growth to Market, is the discipline of turning every pricing, promotion and assortment decision into realtime next best actions in store. Join Dominic Dinardo and Callum Fitzpatrick for a live walkthrough, with customer examples from leading CPG brands.
Ava for KAMs & Joint Business Planning
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Snacking organisations in driving standout execution across impulse led, high volume retail environments. From retail execution and trade promotions to distributor operations and field sales, Ava helps teams focus on the actions that protect availability, maximise visibility and capture every sales opportunity in the moment.
Ava for Snacking
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Snacking organisations in driving standout execution across impulse led, high volume retail environments. From retail execution and trade promotions to distributor operations and field sales, Ava helps teams focus on the actions that protect availability, maximise visibility and capture every sales opportunity in the moment.
Ava for TPM
Join this Vertical AI webinar to see how Ava, Aforza’s Vertical AI, transforms Trade Promotion Management by turning planning, forecasting and claims into intelligent, guided workflows. From annual trade planning and scenario modelling to in year optimisation and post event analysis, Ava helps teams focus on the investments that drive profitable growth.
Ava for Technical Reps
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Technical Representatives who visit bars, pubs and hospitality venues to install, maintain and repair fridges, taps and branded equipment. From reactive service calls to proactive maintenance and asset checks, Ava helps reps prioritise the right locations and resolve issues efficiently in the field.
Ava for Petcare
Join this webinar to see how Ava, Aforza’s Vertical AI, supports Petcare organisations in driving consistent, high quality execution across diverse retail environments and channel formats. From retail execution and trade investment to distributor operations and field sales, Ava helps teams focus on the actions that matter most in the moment, whether in grocery, specialist pet stores or veterinary channels.
Podcast
Tune into engaging discussions with our team, our customers & industry thought leaders
The Vertical AI Opportunity in Consumer Goods with EasyPicky
In this episode of the Aforza Vertical AI Podcast, we explore the game-changing potential of Vertical AI in the consumer goods industry, highlighting the partnership between Aforza and EasyPicky. Aforza’s “One Snap to Impact” approach, combined with EasyPicky’s advanced video recognition capabilities, provides an innovative way for businesses to turn simple visuals and videos into actionable insights.
The Vertical AI Opportunity in Consumer Goods with Mike Price
In this episode, we explore the transformative power of Vertical AI in the Consumer Goods industry. While horizontal AI improves general tasks, Vertical AI addresses unique, domain-specific challenges to deliver unparalleled productivity and smarter decision-making. Remus Pop, Co-Founder and CRO of Neurolabs joins us to discuss how Ava, Aforza’s Vertical AI, and Neurolabs are helping consumer goods companies achieve One Snap to Business Impact. This innovation enables sales reps to turn a simple photo into actionable business insights, boosting margins and growing revenue.
The Vertical AI Opportunity in Consumer Goods with Remus Pop
In this episode, we explore the transformative power of Vertical AI in the Consumer Goods industry. While horizontal AI improves general tasks, Vertical AI addresses unique, domain-specific challenges to deliver unparalleled productivity and smarter decision-making. Remus Pop, Co-Founder and CRO of Neurolabs joins us to discuss how Ava, Aforza’s Vertical AI, and Neurolabs are helping consumer goods companies achieve One Snap to Business Impact. This innovation enables sales reps to turn a simple photo into actionable business insights, boosting margins and growing revenue.
The Vertical AI Opportunity in Bioinformatics with Vivek Adarsh
In this episode, we delve into the transformative potential of vertical AI within the life sciences and bioinformatics fields. Joining us is Vivek Adarsh, Co-Founder and CEO of Mithrl, a pioneering company leveraging AI to accelerate scientific discovery. Mithrl’s mission is to streamline the research process, turning time-consuming administrative tasks into efficient, automated workflows so that scientists can focus more on science and less on paperwork.
The Vertical AI Opportunity in the Construction Industry with Josh Aranoff
At Aforza, we love to get perspectives from different industries. Joining us in this conversation is Josh Aranoff, VP, Global Solutions Engineering at Procore, who will share his insights on how Vertical AI is revolutionising construction management.
The Vertical AI Opportunity in the Enterprise with Cyril Treacy
In this episode, we dive into the transformative power of AI in the enterprise, focusing on the distinction between horizontal and vertical AI. Joining us in this conversation is Cyril Treacy, Chief Customer Officer & Co-Owner of OpenEnterprise.AI, who will share his insights on how Vertical AI is revolutionising the enterprise.