There is a MARGIN EMERGENCY across the Consumer Goods industry! No sector has been hit harder than CPG manufacturers with increased costs, supply chain challenges and consumers who do not tolerate pass-through.
Working with manufacturers & distributors around the world, Aforza is seeing 3 common patterns emerging:
- Lack of prioritisation of customers based on profitability.
- Manual pricing & discounting in the field, that is out of control.
- Widespread inefficiency in field operations.
In this webinar, we share our point of view on these challenges, and how we have been helping our customers address them by:
- Actively segmenting customers to drive priority, coverage and product assortment.
- Basing all pricing & discounting decisions on segment insights, rather than gut-feel and intuition.
- Making your field teams efficient and effective with fast, guided, offline-first selling processes that are supercharged with digital content.
Dominic Dinardo
CEO, Aforza
Candice Mueller
VP Product Marketing, Aforza