DENVER, CO, November 11, 2021 — Aforza, the leading cloud and mobile solution specifically built for the consumer goods industry, today announced the appointment of Lindsey Armstrong to its board of directors. In this role, Armstrong will advise Aforza on all aspects of commercial strategy and leverage her experience in building high performance sales organizations to drive explosive growth in international revenues.
Armstrong is a highly successful business leader who has held various senior sales, business strategy and executive leadership roles in organizations including Oracle, Veritas, Symantec, Salesforce, XANT (previously InsideSales) and Bluewolf. Throughout her career, she has built high growth engines in EMEA, APAC, Japan and Latin America and brings this wealth of experience to scale the next phase of growth at Aforza.
Following a successful Series A investment round in the Summer of 2021, Aforza is now leveraging the $22M funding to double its employee headcount, establish new US headquarters and supercharge growth across all regions.
“We are absolutely thrilled to have Lindsey join our board.” comments Dominic Dinardo, CEO & Co-Founder of Aforza. “Having witnessed first-hand the explosive growth she drove at Salesforce, I’m excited to see the impact of her experience on the Aforza rocketship. This next phase will be game-changing for us and I’m feeling highly confident with Lindsey on our team!”.
Armstrong has strong opinions on the changing dynamics of buying that aligns closely with Aforza’s core values and approach to customer success. “This is about how buying is changing, not how selling is changing,” shares Armstrong. “The most successful sales people are no longer the ones who sell the most to a customer, but the ones who can enable a buyer to buy the most without regret and then create the positive intention to renew. Aforza’s core values of Growth, Customer Success, Trust and Human are what a modern sales organization should be about.”
Based in Portugal, home to some of Aforza’s earliest international customers, Armstrong commends the team on their early success. “It is not easy starting a company during a pandemic,” she shares. “It takes a lot of bravery. But if Aforza can achieve this success with such strong headwinds, I can’t wait to see the results we deliver once we get the tailwinds behind us.”
Armstrong currently serves on the Board of Directors for SalesHood and is a board advisor to Kingfisher Mobile and NFINITE Software. She will join the Aforza Board from November 2021.
To learn more, please visit www.aforza.com.
About Aforza
Aforza helps consumer goods companies sell more and grow faster through a suite of cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of unprofitable promotions, declining market share and lack of revenue growth. The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means they can scale fast and deliver continuous innovation with 3 releases a year. Customer success is Aforza’s top priority and they are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
SOURCE Aforza Inc.