Aforza Press Release

Aforza is Awarded Three Best-in-Class Distinctions in the Promotion Optimization Institute’s (POI) 2022 Retail Execution Panorama Report

Aforza is Awarded Three Best-in-Class Distinctions in the Promotion Optimization Institute’s (POI) 2022 Retail Execution Panorama Report

LONDON/DENVER, April 25, 2022 - Aforza, the leading cloud and mobile solution specifically built for the consumer goods industry that empowers businesses of all sizes to sell more and grow faster, was today awarded three best-in-class distinctions in the Promotion Optimization Institute’s (POI) 2022 Retail Execution Vendor Panorama Report. The POI research team evaluated 15 leading vendors to help consumer goods manufacturers and retail partners understand technology and related service options that can help them improve promotional outcomes and drive profitable growth.

This year, POI was impressed with the advances the vendor community has made across foundational elements, call sequence planning and execution, sell-more capabilities, UX, image recognition, and analytics. They were also pleased to see many vendors leaning into new technologies like machine learning & AI to positively impact retail route planning, retail sales execution at the shelf (planograms/pricing) and advancing the ordering process. Aligned with these areas of innovation, Aforza received three best-in-class distinctions across Analytical Insights, Predictive AI/ML and User Experience.

In the report, POI specifically commented on how Aforza’s consumer goods industry knowledge, together with their integrated suite of applications, closes the loop between Trade Promotion Management (TPM) and Retail Execution (REX) with end-to-end capabilities that connect planning and field execution teams in real-time. Key differentiators were called out across Aforza’s AI-driven engines, that work offline, and how they are key to delivering insights and real-time suggested orders to mobile reps during the retail visit.

"This is our first year in the Retail Execution Panorama report and we are proud to receive three best-in-class distinctions from POI, a leading analyst and trusted partner for the consumer goods industry," says Dominic Dinardo, CEO & Co-Founder of Aforza. "CPG companies around the world are facing challenges like never before, and with Aforza, they can accelerate their growth regardless of what may come next. These distinctions really underline the innovation and value we bring to the industry."

POI suggested manufacturers evaluate Aforza when they seek a multi-tenant SaaS solution for Omnichannel sales execution designed to leverage the native capabilities of the leading CRM, cloud, and AI providers in Salesforce and Google. Also, when they are able to leverage Aforza’s suite of applications to manage and continually improve promotion execution. 

To access the full POI RetX Vendor Panorama report, receive complimentary passes to upcoming POI In-person and Hybrid events including the POI Spring Hybrid summit, POI European Hybrid summit, and POI Canadian summit, have access to the quarterly POI Manufacturer Connect Share Group and much more, join POI as a member:

About POI

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving Enterprise planning and the promotion & distribution of consumer goods. This industry-wide effort of POI produces a roadmap on how trading partners can continuously improve their approach and profitability through real-time, relevant promotions.

About Aforza

Aforza helps consumer goods companies sell more and grow faster through a suite of cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of unprofitable promotions, declining market share and lack of revenue growth. The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means they can scale fast and deliver continuous innovation with 3 releases a year. Customer success is Aforza's top priority and they are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors. To learn more, please visit

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SOURCE Aforza Inc.

Interested to Learn More?

If you would like to see POI's full evaluation of Aforza and the details behind why we were awarded three best-in-class distinctions in the 2022 Retail Execution Panorama Report, you can download the full Aforza vendor overview now.