Your Business
Distributor data has historically been one of the hardest parts of Consumer Goods to manage. From disconnected portals and spreadsheets to fragmented ERP and DMS environments, manufacturers struggle to understand what is really happening across their distributor network. This lack of visibility slows growth, risks error, erodes margin and weakens execution.
Aforza Bridge solves this. As the connection layer between manufacturers and distributor systems, Aforza Bridge ingests, cleans and unifies distributor data at scale giving teams a single, trusted view across every route to market. Whether you work with small wholesalers, mid sized distributors or large partners with complex systems, Aforza Bridge adapts to your model and delivers consistent, real time insight.
With Aforza, you can eliminate blind spots, strengthen commercial decisions and transform distributor management into a growth engine.
Today’s Challenges
Fragmented Data Sources
Distributor insights are scattered across portals, emails, spreadsheets, ERPs and DMS platforms making consolidation slow, manual and unreliable.
Low Visibility on Inventory
Manufacturers lack real time awareness of stock levels across distributor warehouses leading to lost sales, availability issues and poor planning accuracy.
Inconsistent Order & Pricing Data
Without a single source of truth, commercial teams cannot confidently understand sell in, sell out, discounting or pricing execution.
Manual Reporting & Delays
Distributor data often arrives late, incomplete or in inconsistent formats creating long reconciliation cycles and weak decision making.
Limited Scalability
As distributor networks grow, so does the burden of collecting and validating data. Manual processes do not scale and create operational bottlenecks.
The Aforza Solution
Aforza supports every distributor model through one connected platform. Whether a manufacturer works with small wholesalers who need a B2B portal, medium distributors who operate without a CRM but run their own ERP and DMS, or large enterprise distributors with fully established systems, Aforza delivers consistent, unified visibility.
The Aforza B2B Portal, Aforza Field and Aforza Bridge each play a specific role in capturing and standardising distributor data. Combined, they give manufacturers a complete, real time view of orders, stock, pricing and execution across all partners, regardless of how each distributor operates.
Aforza Bridge connects directly into distributor systems to deliver a unified, real time view of inventory, orders, pricing and promotions. Built for the complexity of Consumer Goods routes to market, Aforza Bridge transforms raw distributor data into structured commercial insight.
Bridge ingests data from any ERP, DMS, WMS or financial platform; standardises and validates it; and feeds it into Aforza’s connected platform for planning, execution and decision making. Combined with Ava, Aforza’s Vertical AI, manufacturers gain automation, anomaly detection and guided actions based on real world distributor conditions.
For CPG leaders who want visibility, accuracy and control across their entire distributor ecosystem, Aforza Bridge is the answer.
Ingesting Distributor Data at Scale
Aforza Bridge can consume millions of rows of distributor data across multiple formats including sales orders, invoices, stock files, delivery records, price lists and promotional settlements.
By automating ingestion, Bridge removes the need for manual data wrangling, eliminating common errors and delays.
This ensures distributor performance is visible in real time with accurate, structured data that feeds directly into planning, execution and decision making.
Applying Business Rules & Validation
With Aforza’s configurable validation engine, distributor data is checked against agreed commercial rules including price compliance, promotion mechanics, assortment requirements and delivery accuracy.
This guarantees consistent validation across all distributors, prevents margin leakage and ensures field and key account teams work from trusted data.
Automated checks reduce reliance on manual oversight and strengthen governance across the entire route to market.
Making Intelligent Decisions
Once data is unified, Ava can interpret the real world conditions and surfaces next best actions to commercial, sales and supply teams.
This includes identifying:
- Pricing or discount discrepancies
- Out of stocks and overstocks
- Underperforming SKUs
- Missed promotion execution
- Delivery or fulfilment issues
Teams can focus only on exceptions while Ava handles routine interpretation at scale.
Trigger Workflow Actions
Aforza Bridge can automatically trigger workflows inside Aforza including:
- Notifying account managers of pricing issues
- Alerting sales teams to availability gaps
- Raising tasks for distributor reps
- Updating forecasting and supply plans in real time
- Initiating corrective actions with partners
This closes the loop between insight and action reducing cycle times and improving distributor management outcomes.
Learning Over Time
As Ava processes more distributor data, she recognises patterns and strengthens commercial logic over time. This continuous learning improves data quality, enhances predictive accuracy and makes the system more resilient to changes in distributor behaviour.
Manufacturers gain a smarter, more adaptive visibility layer that improves every week.
Business Impact
Aforza Bridge does more than centralize distributor data it transforms how teams manage Traditional Trade and Indirect Channels.
Gain real time visibility
One consistent data layer across all distributors enables confident, data driven decisions.
Improve availability & reduce lost sales
With real time stock visibility, sales and supply teams can anticipate issues and intervene early.
Reduce manual consolidation by up to 90%
Automated ingestion and validation eliminate hours of spreadsheet reconciliation.
Strengthen margin control
Pricing, discounts and promotions are validated consistently avoiding revenue leakage.
Scale distributor operations without increasing headcount
Aforza Bridge handles thousands of files and millions of records without manual effort.
Webinar: Complete Distributor Visibility with Aforza Bridge
Aforza Bridge makes it possible to understand what is happening across every distributor relationship in real time. In this session we cover how Bridge connects to distributor systems, standardises messy data and turns it into actionable commercial insight. Learn how manufacturers are using this visibility to drive availability, improve pricing accuracy and strengthen execution in Traditional Trade.