In the next round of the Aforza Insight Podcast, following up on ‘How Partners Build Game-Changing Applications On The Salesforce Platform’ with Chris Hemphill (VP Global ISV Technology Evangelists from Salesforce), we have Aforza Customer Account Manager, Jack Bailey, in the booth.
Jack sits down to tell us about the strategic interest our customers have taken in our roadmap and continuous innovation. Often our customers are starting on a single channel, like Field Sales, and then look to expand into other channels like Telesales and Digital Commerce. And because we have a single set of omnichannel engines across Pricing and Promotions, this is very quick and easy to do.
As Jack shares, we are also seeing a lot of interest in Aforza Studio, which allows our customers to supercharge their field performance with the Consumer Goods’ industry’s first unified content platform that bridges the gap between trade planning and execution.
As we look to the year ahead, our customers have more pressure on margin than any other, with high raw material & supply chain costs and zero tolerance for pass-through. Whilst they can’t easily control the cost of raw materials or supply chain disruption, with Aforza they can effectively control pricing, promotion and placement of their products in store. So, they can maintain their margins, protect market share and strengthen customer loyalty even in difficult times.
Whether you are an existing customer looking to expand into new channels or a new customer planning for the year ahead, this podcast episode is for you. To listen on the go, subscribe to the series at Anchor (by Spotify) and all of the popular podcast platforms.