The Aforza Insights Podcast is back with another episode; following up on our previous conversation with Virgina Matassa, Vice President ISV Sales EMEA & APAC at Salesforce, we’re in the booth again, this time with Mark Dunn, VP of Sales at Aforza.

A recent addition to Team Aforza, Mark takes us through his journey in the sales industry, from his origins as an SDR (Sales Development Representative) to arriving at Aforza. As an experienced professional in this industry, Mark stresses the need for companies to stay focused on their core values and objectives to succeed in the highly competitive market.

He also highlights the importance of being dedicated to serving the customers’ needs and delivering exceptional value to them. The Consumer Goods industry is one that has been historically underserved, and niche solutions have created even more siloes and difficulties in transference of information.

Tune into this exciting episode to listen to Mark’s thoughts on how Aforza is a solution that drive and lead a customer to re-evaluate how they’ve been experienced, and how his Salesforce experience influences the conversation on the importance of a partnership dynamic.

To listen on the go, subscribe to the series at Anchor (by Spotify) and all of the popular podcast platforms.