The Aforza Insights Podcast is back, with a particularly significant episode; it’s International Women’s Day, so we’re taking the opportunity to showcase Candice Mueller, Aforza’s VP of Product Marketing, as she talks about the real business pains we solve for our customers.
International Women’s Day (IWD) is a global holiday celebrated annually on March 8, as a focal point in the women’s rights movement. We would like to take this opportunity to celebrate the women across Aforza and shine a spotlight on Candice’s leadership.
As Candice shares, Aforza is helping CPG companies to grow confidently and protect margins in uncertain times. We are focused on the challenges of margin erosion, missed revenue opportunities and ineffective trade spend. Listen to her observations on how many leaders are still operating blindly in the execution of their sales and promotional strategies, without real-time insights.
As the industry continues to navigate these complex challenges, it is becoming increasingly clear that companies must take a more strategic and data-driven approach to their operations in order to remain competitive and maintain their margins. By focusing on profitability, streamlining pricing and discounting processes, and optimising field operations, manufacturers can mitigate the impact of these challenges and position themselves for long-term success in the rapidly-evolving Consumer Goods landscape.
Candice also talks about what drew her to Aforza and the Consumer Goods industry. After working across many industries that have faced similar pressures, including large retail brands such as John Lewis and Burberry, she is passionate about the value of digital transformation and the value Aforza can bring to our Consumer Goods customers.
To listen on the go, subscribe to the series at Anchor (by Spotify) and all of the popular podcast platforms.