Learn How AG Barr is Future-proofing Route to Market Operations on a Connected, end-to-end Commercial Platform
A.G. Barr transformed their entire front office from legacy siloed systems & manual processes to a modern, end-to-end platform with connected CRM, Retail Execution, Telesales and Trade Promotion Management with Aforza.
Reference: POI 2024 Madrid summit, Future-proofing Route to Market Operations on a Connected, End-to-End Commercial Platform
The POI European Summit brings together industry leaders across the Consumer Goods industry with a focus on education, best practices, and in-person networking to address today’s challenges across RGM, Omnichannel, AI, eCommerce, Trade Promotion, Data and Analytics, and Customer Experience.
At this year’s Summit, Keir Stewart, Retail & Sales Operations Leader at AG Barr and Andrew Keleher, Senior Vice President Marketing, Aforza, presented this plenary session on how A.G. Barr future-proofed their Route to Market operations on a connected, end-to-end commercial platform.
In this session, Keir walks through the company background, business challenges, how they approached the transformation, and then the benefits they are now seeing. He then looks to the future and how the transformation has future-proofed their route to market operations against any new market opportunities or threats.
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