Why the Industry Needs Ava
The Consumer Goods industry is under pressure to reignite growth amid rising costs, fierce competition and rapidly changing consumer behaviors. Achieving this requires new levels of productivity and the ability to make smarter, data-driven decisions. Traditional methods and horizontal solutions are no longer sufficient; they fail to address the specific use cases and challenges unique to the industry.
To overcome these obstacles, companies need solutions tailored to their specific needs that understand the unique roles within their organizations and effectively address real-world use cases. Embracing vertical solutions designed with the industry’s nuances in mind enables businesses to enhance productivity, make informed decisions and drive sustainable growth.
Today’s Challenges
In the Consumer Goods industry, teams are navigating a range of operational obstacles that hinder growth and efficiency. From time-consuming manual tasks to untapped visual data, these challenges demand innovative solutions tailored to industry needs.
Limited Customer Engagement Due to Manual Tasks
Customer-facing teams spend excessive time on manual, time-consuming activities like data entry and report generation, reducing the time they can spend with customers. This limits opportunities to build relationships and understand customer needs, ultimately impacting sales performance.
Lack of Smarter Decision-Making Leading to Missed Opportunities
Without access to real-time, actionable insights, teams struggle to make informed decisions, resulting in missed market opportunities. The inability to quickly adapt to changing market trends hampers growth and diminishes competitive advantage.
Inability to Act on Visual Intelligence
Companies collect vast amounts of visual data, from shelf displays to product placements, but often lack the capabilites to effectively analyze and act on this information. This inability to leverage visual intelligence leads to missed opportunities in optimizing merchandising strategies and improving in-store execution, ultimately impact trade promotion ROI.
Introducing Ava
Allow us to introduce Ava, the world’s top Commercial Excellence Coach, boosting productivity & smarter decisions in every use case. Built exclusively for the Consumer Goods industry, Ava is more than just an AI – she’s a colleague who understands your business inside and out.
She dives deep into real use cases relevant to industry personas, providing tailored insights and recommendations. Whether you’re in sales, marketing, or operations, Ava is there to guide you, making your work smarter and more efficient.
Reference: Ava’s Resume
Built on Google Cloud and Salesforce, Aforza delivers enterprise-grade solutions designed for the Consumer Goods industry. This powerful foundation enables Ava to deliver high-performance, scalable solutions across every channel.
On top of this world-class platform, Ava is empowered by specialized Vertical AI agents in planning, ordering, visiting, and promotions, all tailored to drive effective commercial planning and execution. The Business Process Library enhances her capabilities with deep, industry-specific insights, ensuring she understands the critical use cases that matter to your team. Through the Studio Marketplace, Ava connects to a vast ecosystem, allowing her to act on visual intelligence and adapt seamlessly to evolving business needs.
Ava’s enterprise-grade support empowers CPG teams with precise, 24/7 guidance on pricing, promotions, and assortment decisions, making her an essential partner in achieving business growth.
Reference: Aforza Foundations for Ava
Ava’s capabilities extend to advanced multi-modal engagement, empowering teams with tools like photo and video analysis, geolocation tracking, and handwriting recognition. These features enhance in-store execution and streamline data gathering, ensuring that every interaction is efficient, accurate and impactful.
Reference: Ava’s Multi-Modal Engagement
Ava’s multi-modal functionality offers seamless data capture and analysis, enabling team members to gather and process critical information in any format, right from the field. This ensures that valuable insights are instantly accessible and actionable, enhancing decision-making on the spot.
“Ava has transformed the way our field teams work. By cutting data collection time in half and improving accuracy to 96%, our reps can now focus on building stronger customer relationships and maximising opportunities at the shelf. The Vertical AI-driven recommendations mean we know exactly what action to take in store, and that’s delivering real productivity gains and measurable business impact for AG Barr.”
Key Ava Use Cases
Ava is the only Vertical AI built specifically for Consumer Goods companies. Unlike generic copilots, Ava is instant-on and comes pre-trained on the language, logic and workflows of the industry. Ava uses intelligent agents, each designed to automate and accelerate a specific process: delivering measurable business impact from day one.
The following use cases showcase how Ava’s embedded agents drive real outcomes: from retail execution and promotion planning to back-office claims automation. Each example highlights how Ava turns complexity into action: increasing productivity, improving margins and reducing operational waste.
Ava for Retail Execution
Ava lets you plan, schedule and execute visits and orders with speed and intelligence. From generating daily briefs and visit insights to predicting orders and ensuring promotion compliance: Ava helps every rep deliver a perfect store, every time.
- Generate Daily Brief with Ava
- Ask Ava for Pre-Visit Insights
- Schedule Visit with Voice Prompt
- Predict Order Based on Inventory & History
- Capture Photo & Confirm Promotion Compliance
Ava for Trade Promotion Management
Ava lets you create new promotions, analyse performance, model scenarios, and manage full-year account plans. Ava TPM agents turn disconnected spreadsheets into intelligent workflows with embedded guidance: helping teams protect margin while boosting ROI.
- Create Promotion with Ava Guidance
- Optimise Spend with Automated Recommendations
- Run Predictive Scenario Planning
- Manage Joint Business Plans in Context
- Track Performance & Adjust in Real-Time
Ava for Claims Processing
Ava lets you completely automate the creation, approval and rejection of deduction claims. Instead of relying on manual review and shared inboxes, Ava handles every step: increasing speed, accuracy and auditability at scale.
- Ingest Claim from Retailer or System Feed
- Auto-Match to Relevant Promotions
- Validate Against Terms & Volumes
- Approve, Reject or Escalate with Traceability
- Track Resolution & Feed Financial Systems
Ava is more than just an AI – she’s a strategic partner, purpose-built to elevate every aspect of your Consumer Goods operations. By combining enterprise-grade technology, specialized Vertical AI agents, and an extensive ecosystem, Ava empowers teams to work smarter, make data-driven decisions, and drive sustainable growth. With Ava, you’re equipped to meet today’s challenges and drive profitable growth.
Get Started with Ava Today
Ready to welcome Ava to your team? We’re here to make the integration seamless. We’ll work with you to review your use cases, understand your unique challenges, and demonstrate the business value Ava brings.
Our experts will tailor her capabilities to fit your needs, ensuring you see immediate benefits. Let’s embark on this journey together and unlock new levels of productivity and growth with Ava by your side.