Your Business
Claims have long been a hidden source of cost and complexity in Consumer Goods. From fragmented inputs to lengthy manual queues, the process drains time, risks error and eats into margins. Whether you’re managing shared services, driving digital transformation or running finance operations, the burden is real.
Ava is here to do the heavy lifting. She’s Aforza’s Vertical AI built for complexity, designed for scale and focused on outcomes that matter. With Ava, you can command the chaos, scale the value and turn claims management into margin growth.
Today’s Challenges
High Operational Costs
Millions are spent annually on third-party BPO services to manually review and settle claims.
Slow Cycle Times
Claims can take weeks or even months to resolve, affecting cash flow and customer satisfaction.
Human Errors
Manual reviews are prone to inconsistencies, incorrect validations, and missed fraudulent claims.
Lack of Visibility
With claims often managed outside of core systems, commercial teams have little oversight or control.
Limited Scalability
As business volumes increase, so too does headcount — a model that’s unsustainable and inefficient.
The Aforza Solution
Ava transforms claims processing with AI-powered execution and business-powered outcomes. She reads claims in any format, validates them against real-time rules and automatically approves, flags or escalates based on context. Ava works around the clock, never misses a step and delivers full audit trails with every decision.
For CPG leaders seeking efficiency, visibility and scale, Ava is the automation-first answer.
Ingesting Claim Data at Scale
Ava can consume thousands of claims across multiple formats and sources, structuring them for intelligent processing.
This removes the need for manual data entry or data wrangling, which is often a bottleneck in the process.
By automating ingestion, Ava ensures claims are processed faster and with fewer errors, accelerating time to resolution.
Applying Business Rules & Validation
With a configurable rules engine, Ava checks claims against promotion agreements, proof of performance, delivery records, and pricing terms.
This ensures every claim is validated consistently and in line with commercial policy.
It reduces overpayments and makes the process audit-ready by default, lowering financial leakage and compliance risk.
Making Intelligent Decisions
Each claim is either approved, rejected, or flagged for manual review – with full audit trails and rationale provided.
This speeds up processing while still allowing for human oversight where needed.
It enables teams to trust the outcomes and focus attention only on exceptions, not routine work.
Trigger Workflow Actions
Ava can initiate payments, raise disputes, or notify account managers – all in real time.
This eliminates lag between decision and action, reducing claim cycle times significantly.
Ava improves retailer satisfaction and helps finance teams close the loop faster on outstanding claims.
Learning Over Time
Ava continues to improve by recognising patterns in previously approved claims and refining its validation logic accordingly.
This self-learning loop increases accuracy over time and reduces the need to manually maintain rules.
As Ava gets smarter, the system becomes even more efficient and resilient to changes in commercial conditions.
Business Impact
Ava doesn’t just streamline claims – she transforms the economics behind them. From cost reduction to operational speed, Ava delivers measurable business value at scale.
- Eliminate BPO costs: Most mid-to-large CPG companies spend millions per year outsourcing claims to offshore providers. Ava removes this cost line completely by processing over 100,000 claims per month with no need for external headcount.
- Resolve claims 90% faster: Traditional claim validation takes 15 to 30 days. Ava reduces this to minutes, enabling same-day decisions and unlocking cash flow by clearing backlog in days, not weeks.
- Cut overpayment errors by up to 80%: Ava enforces business rules with perfect consistency, preventing duplicate settlements and approval mistakes that human teams often miss.
- Ensure compliance with full auditability: Every claim decision is logged, explainable and audit-ready. This cuts down internal reviews and reduces finance admin by over 100 hours per year.
- Scale without headcount: Ava can process thousands of claims per minute without any degradation in performance, allowing your teams to handle 10x more volume without adding resources.
See Ava in Action: Claims Agent Launch Webinar
Discover how Ava is transforming trade claims processing for the world’s leading CPG brands. In this on-demand webinar, you’ll get a firsthand look at Ava’s Claims Agent — from real-time validation to same-day approvals and automated dispute handling.