With its sights set on global expansion, Distell knew that transforming its customer experience was going to be a crucial step in its growth strategy. To accomplish this they needed to transform their commercial organization and create a step change that was not possible through current business as usual.
Working with Aforza, Distell fully digitized its retail execution, trade promotion management and marketing capabilities with all trade-facing units operating on a single platform. Just 6-months after implementation, Distell is now seeing game-changing results across their business with the sales orders increasing in basket size.
Hear from Craig Price, Head of Distell Sales Centre of Excellence, and Dominic Dinardo, Aforza’s CEO, as they discuss how Distell achieved this step change in revenue growth by being able to:
- Gain a full Customer 360 view at their finger tips
- Instantly check customer credit score
- Place orders offline, from anywhere
- Get a live view of stock available
- Access prices & discounts at any time
- Upsell & Cross sell for stock outs
Craig Price
Head of Distell Sales Centre of Excellence, Distell
Dominic Dinardo
CEO, Aforza