Hot off the heels of our milestone 10th release, Aforza continues to innovate with purpose built solutions for Consumer Goods (CG) that help businesses power tailored and repeatable sales experiences to achieve efficient and lasting growth.
Today’s sales landscape is undergoing significant changes with evolving customer expectations, dramatic shifts in buying behaviours and seismic economic forces, it’s never been more essential to perform with precision across every stage of the sales journey.
Growth sits at the heart of what we do by helping CG companies sell more across all routes to market through our continuous innovations in 3 releases each year. With Aforza’s Winter ‘23 release, users can now take rapid action from a quick source of truth, guarantee commercial control across every channel and make sales experiences perfect, everytime.
Now let’s explore these new innovations, highlight key capabilities and why they’re so necessary for success in today’s environment.
Harness the Power of Customer Consoles
Understand your customers like never before and take rapid action from a quick source of truth.
With Aforza’s Customer Console, it’s now possible to empower telesales teams to tailor customer actions based on unique insights from a single point of navigation. Additionally, through the console your telesales teams can instantly utilise their unique insights, all from a pivotal point of truth, to tailor their customer’s journey and make it as simple as possible – for everyone involved.
For Account Managers, the Aforza solution eliminates information silos by delivering a total customer experience that features a complete view of previous activities including orders, promotions and more.
Key Capabilities
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Instant customer visibility (orders, guides, promos, visits & more).
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Accelerate account planning with a single & complete view.
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Simplify how tele-sales supports customers with a one-stop-shop.
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Action buttons simplify navigation from a single point of navigation.
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Tailor customer actions based on the unique needs of the business.
Why It Matters
Until now, sales teams have not had adequate tools to efficiently manage their customer accounts for the following reasons:
- Today the number of apps needed to manage a customer journey is often overwhelming and, in many cases, requires navigation to multiple systems.
- Many sales teams only track customer information and details in their own desktop apps, viewing it as the only source they can trust.
- As a result, telesales and account managers either operate with limited customer insights or must work through inefficient processes in order to take action based on valuable customer information.
Guarantee Commercial Control on Every Channel
In Aforza’s Winter ‘23 release, new compliance capabilities ensure that field teams are complying with sales policies through greater technical governance. Compliance rules are configurable to meet your businesses unique requirements. As with all Aforza capabilities, compliance rules are even available when offline.
Key Capabilities
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Configure compliance checks to meet the needs of your business.
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Lock orders and visits due to failed validation.
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Give field teams immediate ability to rectify issues, even offline.
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Trigger 3rd-party commercial validation for orders (i.e. credit checks).
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Provide field teams with seamless validation experiences in each view.
Why It Matters
In the field, it can be difficult today to govern how commercial policies are being executed because:
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Most field teams don’t have the right tools to validate compliance, especially when working offline,
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Without the right tools to govern field execution, compliance to commercial policies is unpredictable.
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Serious business impacts include increased compliance risk and potential for commercial fraud.
Make Sales Experiences Perfect, Everytime
Our last release introduced Aforza Guides to help field teams conduct perfect visits, intuitively and effectively. We’ve continued our innovations with Guides by providing field teams everything they need to execute flawless end-to-end merchandising processes, even when offline! Our ongoing innovations with Aforza Guides means that sales teams have seamless visit workflows for every visit while commercial leaders also gain visibility into their results.
Key Capabilities
- Make every merchandiser successful with repeatable experiences.
- Access merchandising guides even when offline.
- Execute guides against segments of accounts based on attributes.
- Easily gain visibility into the guide outcomes with new results reporting.
- Monitor performance with pre-delivered BI dashboards.
Why It Matters
Most CG leaders today cannot manage or assess how their commercial plans are executed during store visits resulting in the following challenges:
- It’s difficult to understand which commercial programs are truly working.
- Sale and merchandising execution is inconsistent with varied performance.
- Miscommunication between account teams without a single source of truth.
Ever-changing consumer preferences and volatile market forces mean that it’s never been more important to confidently strengthen your sales strategy and execution, across every channel. Aforza is committed to helping Consumer Goods manufacturers sustainably evolve and grow into the future.
Our rapid industry innovations continue to connect strategy to execution, empower sellers with intuitive experiences, and bring front-line intelligence to commercial planning.