LONDON, April, 2023 - Aforza, the leading cloud and mobile solution specifically built for the consumer products industry that empowers businesses of all sizes to control margins, was today awarded four best-in-class distinctions in the Promotion Optimization Institute’s (POI) 2023 Retail Execution Vendor Panorama Report. The POI research team evaluated 13 leading vendors to help consumer goods manufacturers and retail partners understand technology and related service options that can help them improve promotional outcomes and drive profitable growth.

This year, POI was impressed with the advances the vendor community has made across foundational elements, call sequence planning and execution, sell-more capabilities, UX, image recognition, and analytics. They were also pleased to see many vendors leaning into new technologies like machine learning & AI to positively impact retail route planning, retail sales execution at the shelf (planograms/pricing) and advancing the ordering process. Aligned with these areas of innovation, Aforza received four best-in-class distinctions across Data & Analytics Visualization, Mobile UX, Internal Collaboration and Coaching. 

In the report, POI specifically commented on Aforza’s connected suite, with a strong UI/UX that is simple to learn and use but rich in features & functionality, and the continuous visibility and integration across the planning and execution process. The Aforza solution is designed to protect margins, allowing consumer goods companies to prioritise high value accounts, drive profitability, protect market share, and strengthen customer relationships regardless of market conditions. 

Key differentiators were called out in Aforza Studio, our integrated content platform that simplifies and supercharges field image capture, connecting HQ plans with field distributors. The integrated suite also allows distributors to submit claim images with speed and accuracy.

"This is our second year in the Retail Execution Panorama report and we are proud to receive four more best-in-class distinctions from POI, a leading analyst and trusted partner for the consumer goods industry," says Dominic Dinardo, CEO & Co-Founder of Aforza. "CPG companies around the world are facing margin challenges like never before, and with Aforza, they can take control regardless of what may come next. These distinctions really underline the innovation and value that we bring to the industry." 

POI suggested manufacturers evaluate Aforza when they seek a multi-tenant SaaS solution for omnichannel sales execution, designed to leverage the native capabilities of the leading CRM, cloud, and AI providers in Salesforce and Google. Also noted was Aforza’s guided selling experience, which requires no training and allows customers to design repeatable processes to guide both new and seasoned associates, delivering efficient and consistent results. 

To access the full POI RetX Vendor Panorama report, receive comp passes to upcoming POI events including the POI Spring Hybrid summit, POI European Hybrid summit, and POI Canadian summit, and have access to the quarterly POI Manufacturer Connect Share Group and much more, join POI as a member.  

POI brings together manufacturers, retailers, solution providers, analysts, academics, and other industry leaders with the specific objective of collaboratively improving Enterprise planning and the promotion & distribution of consumer goods. This industry-wide effort of POI produces a roadmap on how trading partners can continuously improve their approach and profitability through real-time, relevant promotions.

Aforza is a provider of cloud and mobile software specifically for Consumer Goods manufacturers and distributors, supporting both direct & indirect routes to market. 

Founded in 2019, Aforza already has Trade Promotion, Retail Execution, B2B Commerce and Digital Asset Management customers in more than 30 countries around the world. Aforza possesses deep CPG industry expertise that enables organisations to digitally transform while delivering a data model combined with industry-specific processes that support every channel both offline and online. Their suite of applications is built specifically to address the needs of the consumer goods industry, allowing their customers to grow confidently whilst protecting margins, across modern, traditional, and hybrid trade models. 

The Aforza product works out of the box and can be implemented quickly. Built on the Salesforce and Google Cloud Platforms, we scale fast and deliver continuous innovation with 3 releases a year. We are proud to be trusted by CPG companies around the world; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.

To learn more, please visit www.aforza.com 

For any press inquiries or interview requests, please contact press@aforza.com

SOURCE Aforza Inc.