LONDON & SEATTLE, March, 2024 – Aforza, a leading provider of cloud and mobile solutions specifically tailored for the consumer products industry, and ParallelDots, a renowned artificial intelligence company specializing in advanced image recognition solutions for consumer products and retail brands, are proud to announce an exciting partnership aimed at transforming retail store shelf analysis.
This strategic partnership introduces a unified solution that seamlessly blends ParallelDots’ image recognition technology Saarthi with Aforza’s Studio, the industry’s first Photo Automation platform. The combined solution brings together the best of both worlds to empower consumer products companies with a comprehensive toolkit that drives real, tangible benefits, by:
- Automatically capturing and analyzing shelf images.
- Identifying product placement, pricing & promotions with pinpoint accuracy.
- Monitoring share of shelf, compliance & out-of-stocks in real time.
- Initiating workflow actions across visits, order & merchandising tasks.
- Staying connected & informed through WhatsApp, Slack, and MS Teams.
- Gaining actionable insights to supercharge sales and marketing strategies.
Dominic Dinardo, CEO & Co-Founder of Aforza, highlights the partnership’s significance: “Our collaboration with ParallelDots represents a giant leap forward for the Consumer Products industry. The partnership will fundamentally change how global companies respond to retail store insights, equipping them with the perfect blend of technologies to optimize trade investments and drive sales.”
Angam Parashar, CEO & Co-Founder of ParallelDots, emphasizes the complementary nature of the partnership: “This collaboration with Aforza is a testament to our commitment to delivering exceptional value to our clients. By seamlessly integrating Saarthi with Aforza’s Studio, we offer an all-encompassing solution that marries powerful image recognition with robust workflow, customer relationship management, and retail execution capabilities.”
The demonstration below showcases how Aforza Studio & ParallelDots turn a single retail image into immediate business impact with the power of photo automation:
This partnership marks a pivotal moment in the world of consumer products, offering customers an integrated solution designed to supercharge their operations and drive growth.
About Aforza
Aforza helps Consumer Product companies grow confidently & protect margins in uncertain times through a suite of cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
Aforza is for All Roles, All Markets, All Categories and All Channels, with Secure & Scalable Technologies for All Enterprises. When you put TPM, CRM, REX, B2B & Photo Automation together on the same platform, you can drive a profitable route-to-market everywhere.
Customer success is Aforza’s top priority, and we are proud to be trusted by Consumer Product companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com
About ParallelDots
ParallelDots, Inc. is a fast-growing venture-funded artificial intelligence company building the best-in-class computer vision solutions for CPG manufacturers and retailers globally. Their flagship product ‘ShelfWatch’ helps the CPG companies and retailers optimize their in-store execution and maximize sales. With offices in the US and India, ParallelDots’ ShelfWatch is deployed in 30+ countries. ParallelDots’ customers include some of the world’s top consumer goods companies around the world.
For more information regarding ParallelDots, Inc., please visit www.paralleldots.com
For any press inquiries or interview requests, please contact press@aforza.com
SOURCE Aforza Inc.