Why You Can’t Afford To Miss This?
There has always been a focus on Trade Promotion ROI, but now the attention is turning to what you are actually allowed to promote. Government regulations around the world, including the recent HFSS (High in Fat, Salt or Sugar) legislation, will restrict the promotion and location of your brands in retail stores.
The commercial impact is significant, with some estimates that over 40% of best selling lines will be affected and billions lost in sales revenue from banned promotions.
On the flip side, there is a significant one-time opportunity to pivot business models and take control of large areas of high traffic, high volume promotional and discretionary store space. The ability to innovate and launch fast is going to be key.
