Business Process Overview
- Key Account Performance: Evaluate the performance of key accounts during the event.
- Brand/Category Performance: Analyze the performance of specific brands or categories.
- Promotion Effectiveness: Assess the effectiveness of the promotional activities.
- Planned vs Actuals: Compare planned objectives against actual outcomes.
- Volume Forecasting with Approvals: Forecast future volumes and obtain necessary approvals.
This process involves evaluating key account performance, brand and category performance, promotion effectiveness, comparing planned outcomes to actual results, and conducting volume forecasting with necessary approvals. By systematically reviewing these elements, field users can gain insights into what worked well and what needs improvement, helping to optimize future promotions and strategies.
1. Key Account Performance
This step involves evaluating the performance of key accounts during the event.
- Gather sales data from key accounts.
- Compare performance against set targets.
- Identify top-performing accounts.
- Analyze factors contributing to their performance.
- Document insights for future reference.
2. Brand/Category Performance
This step focuses on analyzing the performance of specific brands or categories.
- Collect data on sales by brand or category.
- Compare performance against previous periods.
- Identify trends and patterns.
- Highlight successful brands or categories.
- Note areas needing improvement.
3. Promotion Effectiveness
This step involves assessing the effectiveness of the promotional activities.
- Review sales lift during the promotion period.
- Analyze customer engagement metrics.
- Compare promotional ROI against expectations.
- Identify which promotions were most effective.
- Document lessons learned for future promotions.
4. Planned vs Actuals
This step compares planned objectives against actual outcomes.
- Review initial event objectives.
- Collect data on actual outcomes.
- Identify variances between planned and actual results.
- Analyze reasons for any discrepancies.
- Document findings for future planning.
5. Volume Forecasting with Approvals
This step involves forecasting future volumes and obtaining necessary approvals.
- Use historical data to project future sales volumes.
- Adjust forecasts based on recent event outcomes.
- Prepare a detailed volume forecast report.
- Submit the forecast for managerial review and approval.
- Incorporate approved forecasts into future planning.