Aforza
  • Ava
    • Meet Ava
      • Aforza Vertical AIThe go-to-market AI built for consumer goods commercial teams.
      • Ava for Your IndustryWatch Ava at work in your category, from snacking and spirits to beauty and petcare.
      • Real Customer ImpactSee how AG Barr puts Ava to work across its commercial team.
    • Put Ava to work
      • Ava ROI CalculatorEstimate the return Ava delivers for your category, in a few clicks.
      • Ava Skills for ClaudeInstall ready-made Ava skills in Claude, built for each CPG role.
      • Ava Claims ProcessingPut the Ava Claims Agent to work on your own deductions and see what it recovers.
    • Try Ava now
      • Ava AuditsSnap a shelf and see Ava turn it into the next best action.
      • Ava for TPMPlan a promotion with Ava and see its forecast return before you commit.
      • Ava for KAMsSee Ava prepare an account plan and buyer review in minutes.
      • Ava Product LaunchSee Ava plan a new product launch, from listing to the shelf.
    • Ava LibraryGet the full library of Ava use cases, organised by CPG role, to see where AI adds value first.
  • Customers
  • Solutions
    • Plan
      • Trade Promotion ManagementPlan profitable promotions with Ava and cut the ones that lose money.
      • Revenue Growth ManagementFind the price and mix moves that grow margin, with Ava doing the analysis.
      • Key Account ManagementWin more with every retailer, with Ava building your plans and reviews.
    • Execute
      • Retail ExecutionGrow sales in store, with Ava guiding reps to the actions that matter.
      • Realtime Next Best ActionFull scenario interpretation with Ava Audits telling reps what to fix next.
      • Photo AutomationRecognise every shelf with image recognition, prove it with watermarked photos and act through automated workflows.
    • Sell
      • TelesalesBuild bigger orders on every call, with Ava recommending what to sell next.
      • B2B CommerceLet customers reorder online, with Ava suggesting the lines they are missing.
      • Distributor ManagementGrow sell-out through your partners, with Ava spotting where growth is missed.
    • Connect
      • Analytics & InsightsAsk Ava what is driving growth, and act on what is holding it back.
      • Aforza BridgeGet full distributor visibility by connecting their systems to Aforza and Ava.
      • Claims ProcessingSettle claims faster and stop paying invalid deductions, with Ava matching every claim.
    • Interactive ToursTake an interactive tour of Ava and Aforza at your own pace, from key account planning and promotions to the store visit and the order.
  • Resources
    • Learn
      • BlogRead practical guides on promotions, retail execution and AI in consumer goods.
      • PodcastHear commercial leaders on what is working in consumer goods.
      • WebinarsWatch CPG leaders share what is working in promotions, retail execution and AI.
      • NewsroomCatch up on Aforza news, customer wins and analyst recognition.
    • Explore
      • Aforza Demo CenterWatch Aforza and Ava at work across every solution.
      • Business Process LibraryExplore how leading CPG teams run each process on Aforza.
      • KPI IndexLook up the KPIs consumer goods teams use to measure commercial performance.
      • Ava Skills for ClaudeInstall ready-made Ava skills in Claude, built for each CPG role, starting with key account managers.
    • Train & Meet
      • Aforza Training AcademyBook your team onto upcoming Aforza training courses.
      • Industry EventsMeet the Aforza team at upcoming industry events.
    • POI Vendor PanoramaDownload the 2026 report where Aforza earned 13 Best-in-Class distinctions.
  • About
    • Company
      • Our StorySee why we built Aforza and where we are taking consumer goods next.
      • LeadershipMeet the team building Aforza and Ava.
      • InvestorsMeet the investors backing Aforza’s growth.
    • Partners
      • Implementation PartnersFind a partner to deliver your Aforza programme.
      • Technology PartnersConnect Aforza with the technology you already run.
      • Studio MarketplaceAdd ready-made photo automation apps and extensions built on Aforza Studio.
    • Get in touch
      • Contact UsTalk to us about growing your route to market.
      • SupportGet help from the Aforza support team.
      • Demo RequestBook a demo tailored to your categories, channels and markets.
    • CareersJoin the team building AI for the leading consumer goods brands.
Contact Us
PRESS RELEASE: Aforza is Awarded Five Best-in-Class Distinctions in POI’s EPx Panorama

PRESS RELEASE: Aforza is Awarded Five Best-in-Class Distinctions in POI’s EPx Panorama

by Ursula Brady | Sep 23, 2023 | News

NEW YORK & LONDON, September, 2023 – Aforza, the leading cloud and mobile solution specifically built for the consumer products industry that empowers businesses of all sizes to protect margins on every channel, was today awarded five best-in-class...
PRESS RELEASE: Aforza is Awarded Three Best-in-Class Distinctions in the Promotion Optimization Institute’s (POI) 2022 Enterprise Planning Vendor Panorama

PRESS RELEASE: Aforza is Awarded Three Best-in-Class Distinctions in the Promotion Optimization Institute’s (POI) 2022 Enterprise Planning Vendor Panorama

by Ursula Brady | Sep 25, 2022 | News

LONDON, 2022 – Aforza, the leading cloud and mobile solution specifically built for the consumer goods industry that empowers businesses of all sizes to sell more and grow faster, was today awarded three best-in-class distinctions in the Promotion Optimization...
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Aforza helps the world’s leading Consumer Product companies grow profitably on every channel through a suite of AI-powered cloud & mobile apps.

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Aforza helps the world’s leading Consumer Product companies grow profitably on every channel through a suite of AI-powered cloud & mobile apps.

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