Industry Challenges
The Consumer Products industry is facing significant challenges in efficiency, effectiveness, and compliance. Sales reps spend only 28% of their time selling, with 70% of trade promotion spending proving ineffective. Additionally, fraud costs businesses significantly, with every dollar of fraud requiring five dollars to resolve. Disconnected tools and systems compound these issues, leading to missed insights from valuable photo evidence.
Studio Marketplace Launch
In response to these challenges, Aforza has launched the Aforza Studio Marketplace, the industry’s first photo automation marketplace for CPG. This platform integrates leading AI, IR, CRM, and collaboration tools, enabling real-time action on insights derived from photos.
This seamless ecosystem allows businesses to execute digital orders, prevent fraud, and offer self-service discount incentives, among other functions. The marketplace represents a strategic shift, simplifying processes and driving efficiency.
“The Studio Marketplace is a strategic move for Aforza and the industry as a whole. The ability to have an ecosystem of solutions seamlessly connected together, and then take real-time action on the insights, is a game-changer.”
Snapshots of Success Showcases
Watch the full Snapshots of Success webinar below to see how Aforza Studio’s photo automation capabilities generate tangible business advantages from photo insights:
- From Handwritten Notepad to Digital Order Execution
- From Sales Rep Voice Commentary to New Category Promotion
- From Non-Compliant Gantry to Merchandising Visit
- From Premium Spirits LOT Number to Preventing Global Fraud
- From Retailer Compliance Photos to Self Service Discount Incentives
These impressive metrics demonstrate Aforza’s ability to drive efficiency, effectiveness, and compliance, providing compelling reasons for businesses to adopt their solutions.
Next Steps
To leverage the benefits of Aforza’s innovative solutions, businesses are encouraged to explore the Aforza Studio Marketplace. This platform offers a comprehensive suite of tools designed to enhance field team productivity and ensure optimal execution of sales strategies. Visit the Aforza Studio Marketplace to discover how these solutions can transform your business operations.
In conclusion, Aforza’s commitment to addressing industry challenges through innovative technology solutions is evident in the launch of the Studio Marketplace and the success stories from their clients. By adopting these tools, businesses can significantly enhance their operational efficiency, drive sales effectiveness, and ensure compliance, positioning themselves for sustained success in the competitive CPG industry.
