by Aforza | May 2, 2026 | Blog Post
RG2M, or Revenue Growth to Market, is the commercial excellence discipline of ensuring that every Revenue Growth Management decision reaches the shelf. For 25 years, the consumer goods industry has invested in Revenue Growth Management. The strategies are sharper, the...
by Aforza | Apr 23, 2026 | Blog Post
Dairy 2026: Moving AI from pilot projects to real productivity An Aforza point of view on McKinsey’s eighth annual dairy executive survey, titled The dairy industry’s 2026 playbook: Protect margins, pursue growth McKinsey’s eighth annual dairy executive...
by Aforza | Apr 16, 2026 | Blog Post
State of Food and Beverage: The choices CPG leaders can make to renew growth McKinsey’s April 2026 State of Food & Beverage report lands a sentence that deserves to be pinned above every CPG commercial leader’s desk: private label wins on price, small...
by Aforza | Mar 2, 2026 | Webinar
content="width=device-width" Time's up Vertical AI Webinar: Ava for KAMs & Joint Business Planning Join this Vertical AI webinar to see how Ava, Aforza’s Vertical AI, empowers Key Account Managers to lead stronger Joint Business Planning conversations and unlock...
by Aforza | Mar 2, 2026 | Webinar
content="width=device-width" Time's up Vertical AI Webinar: Ava for Snacking Join this webinar to see how Ava, Aforza’s Vertical AI, supports Snacking organisations in driving standout execution across impulse led, high volume retail environments. From retail...
