Aforza is thrilled to be sponsoring this year’s Consumer Goods Sales & Marketing Summit, presented by CGT in the city of global innovation that is New York! There has never been a better time to reconnect with peers across the industry; this Summit will provide the CG community with three days of learning, sharing, and networking with innovative leaders.
We can’t wait for the event and, as we prepare, have pulled together 5 reasons why we are so excited to be present, and hopefully encourage you to join and experience it with us.
1. Meet with our Customer Hero, Craig Price, and Learn How Distell Increased Their Basket Size with Aforza
With its sights set on global expansion, Distell knew that transforming its customer experience was going to be a crucial step in its growth strategy. To accomplish this they needed to transform their commercial organization and create a step change that was not possible through current business as usual.
Working with Aforza, Distell fully digitized its retail execution, trade promotion management and marketing capabilities with all trade-facing units operating on a single platform. Just 6-months after implementation, Distell is now seeing game-changing results across their business with the sales orders increasing in basket size.
Learn from Craig Price, Head of Distell Sales Centre of Excellence, about how this was achieved, and listen to his session on ‘Pricing in the Anywhere Commerce World‘.
2. Deep Dive into Commerce Everywhere & Penny Perfect Pricing
Consumer needs are varied and intricate and elusive — and ever-evolving. Now, consumers are everywhere, all the time, and they want to be served wherever they are. Every moment is an opportunity for an organization to engage and be present, but using last year’s playbook will just leave you with last year’s results.
The same can be said for Penny Perfect Pricing: where consistency on every channel is a critical approach to success. Price your products too low and you leave valuable margin on the table; price them too high and you drive consumers to the competition. This delicate pricing balance has become increasingly difficult in the anywhere commerce age, where consumers engage with your brand and make purchases through a growing number of channels.
The 19th annual Consumer Goods Sales & Marketing Summit will explore the common thread tying brands together regardless of size, revenue, age, or infrastructure: serving these needs through continuous innovation and leading-edge strategies and technologies. Learn from the bold who are daring to experiment, and go to CGSM ready to be astonished by the possibilities of truly being Penny Perfect, Everywhere.
3. Listen to Exciting Keynotes & Panels on a Range of Pressing Industry Issues
This year’s CGSM speaker lineup provides Consumer Goods executives with an exciting opportunity to learn from some of the industry’s leading experts. The event will play host to a wide variety of engaging workshops and talks that range from ‘Designing an Immersive Brand Experience’ to ‘No Channel Left Behind: How DTC is Shifting Beyond Online Shopping’.
There’s something for everyone, whether your interest be AI or delving deeper into consumer loyalty, and we can’t wait to listen to some of the most interesting voices operating in the industry today. If you’ve ever wanted to hear from experts working in companies like Mondelez, Kraft Heinz, Amazon, Mars Wrigley, Johnson & Johnson and Nestle, this is the event for you.
4. Network with the Brightest Minds in the Industry
Who else will be attending the event? Well, this curated event brings together the top talent from across consumer goods for an impactful experience designed to unleash the power of relevance. There will be a cross-functional representation of retail & consumer goods business and IT leaders in attendance, providing a perfect post pandemic opportunity to reconnect with industry peers.
Being face-to-face still feels like a novelty, and we’re looking forward to the chance to learn from each other and have productive conversations about the future of our industry, the real business impact of Everywhere Commerce & Penny Perfect Pricing and more!
5. Meet Aforza to Understand How we Deliver Everywhere Commerce and Penny Perfect Pricing
The Everywhere Commerce theme of this year’s Consumer Goods Sales & Marketing Summit is one very close to Aforza. We know that the ability to meet your customer on every channel with a consistent price and experience is invaluable in today’s sales environment. And, with the number of companies investing in omnichannel experiences rising exponentially from 20% to over 80% in recent years, commercial strategies in this area are critical.
Secure some time with Aforza at the event to learn how our Penny Perfect Pricing solutions allow us to deliver one true price on every channel so you can sell more, grow faster and drive rapid time to value.
I’m sure you can see why Aforza is so excited to be part of this year’s CGT Sales & Marketing Summit, live in New York. These are 5 big reasons to attend that will add value to everything you do. If you have not yet registered, there is still time and you can sign-up now using this link. We hope to see you there!