by Aforza | Aug 18, 2026 | Blog Post
What is Aforza Data 360? Aforza Data 360 is the consumer goods semantic layer built on Salesforce Data 360. It gives retailer point-of-sale data, syndicated market data, distributor sell-through, ERP records and field execution activity a shared industry meaning: one...
by Andrew Keleher | Aug 11, 2026 | Blog Post
Reflections from Mexico City I have been in Mexico City this month, meeting customers, team members and future candidates during a trip across the region. Every time I come here I am reminded that Latin America is one of the most demanding commercial environments in...
by Aforza | Aug 1, 2026 | Blog Post
How to Connect Claude to Your Aforza Data Ask three people in a commercial team where they check their numbers and you will get three different answers. The single front end is gone. What people expect now is to reach their data from wherever they happen to be...
by Will Brown | Jul 15, 2026 | Blog Post
The Plan That Looks Fine Until It Meets the Business Every product launch plan looks clean on the day it’s approved. The targets are set, the accounts are listed, the promotions are pencilled in, and the launch date sits neatly on a calendar. Then launch day...
by Aforza | Jul 2, 2026 | Blog Post
It’s the 250th Independence Day It is the 250th Fourth of July, the biggest one yet. Families across America are firing up the grill, filling the cooler, and getting together to celebrate. And somewhere in Washington, a field rep named Tucker is worried his...
by Aforza | Jul 2, 2026 | Blog Post, Uncategorized
RG2M: Why 25 Years of Revenue Growth Management Means Nothing If It Never Reaches the Shelf Every consumer goods company knows Revenue Growth Management. It has been refined for a quarter of a century, from the early consulting playbooks through the digital...
