by Aforza | May 2, 2026 | Blog Post
RG2M, or Revenue Growth to Market, is the commercial excellence discipline of ensuring that every Revenue Growth Management decision reaches the shelf. For 25 years, the consumer goods industry has invested in Revenue Growth Management. The strategies are sharper, the...
by Andrew Keleher | Apr 30, 2026 | Blog Post
An Aforza point of view on McKinsey’s “Freshening up: A new winning formula for home and hygiene players” For most of the past five years, home and hygiene brands have grown the easy way. Inflation lifted prices, prices lifted revenue, and revenue...
by Andrew Keleher | Apr 28, 2026 | Blog Post
An Aforza POV on BCG’s “How AI agents are transforming Consumer Goods” BCG’s recent piece on agentic AI in consumer goods landed a number worth sitting with: only 10% of consumer goods and retail companies have successfully integrated AI agents...
by Andrew Keleher | Apr 27, 2026 | Blog Post
An Aforza point of view on Bain’s RGM Reset: Capabilities for a Competitive Edge The 5% who get it right share one thing in common Bain’s recent piece on revenue growth management lands on a sobering statistic: only 5% of CPG companies are getting RGM...
by Andrew Keleher | Apr 24, 2026 | Blog Post
There is a reason CPG field reps know the WiFi password at every McDonald’s on their route. Their mobile CRM cannot keep up with where they actually work, so they finish the day in a car park, syncing what should have synced hours ago. That workaround has a name...
by Aforza | Apr 23, 2026 | Blog Post
Dairy 2026: Moving AI from pilot projects to real productivity An Aforza point of view on McKinsey’s eighth annual dairy executive survey, titled The dairy industry’s 2026 playbook: Protect margins, pursue growth McKinsey’s eighth annual dairy executive...
