by Aforza | Sep 28, 2026 | Blog Post, News
Aforza is Awarded Thirteen Best-in-Class Category Distinctions in the Promotion Optimization Institute’s (POI) 2026 Enterprise Planning & Retail Execution Panorama Report Recognition spans Enterprise Planning, Retail Execution and AI, including new distinctions...
by Aforza | Sep 23, 2026 | Blog Post
What Are Claude Skills for Consumer Goods? A Guide for CPG Commercial Teams Every Key Account Manager knows the week before a big buyer meeting. You pull sell-in and sell-out data, dig out promotion results, chase compliance photos from the field, then spend days...
by Aforza | Aug 18, 2026 | Blog Post
What is Aforza Data 360? Aforza Data 360 is the consumer goods semantic layer built on Salesforce Data 360. It gives retailer point-of-sale data, syndicated market data, distributor sell-through, ERP records and field execution activity a shared industry meaning: one...
by Andrew Keleher | Aug 11, 2026 | Blog Post
Reflections from Mexico City I have been in Mexico City this month, meeting customers, team members and future candidates during a trip across the region. Every time I come here I am reminded that Latin America is one of the most demanding commercial environments in...
by Aforza | Aug 1, 2026 | Blog Post
How to Connect Claude to Your Aforza Data Ask three people in a commercial team where they check their numbers and you will get three different answers. The single front end is gone. What people expect now is to reach their data from wherever they happen to be...
by Will Brown | Jul 15, 2026 | Blog Post
The Plan That Looks Fine Until It Meets the Business Every product launch plan looks clean on the day it’s approved. The targets are set, the accounts are listed, the promotions are pencilled in, and the launch date sits neatly on a calendar. Then launch day...
