The winners have been announced for this year’s ACEs awards across multiple categories.
These awards celebrate the individuals, teams, partners and innovators who are shaping the future of Commercial Excellence across the global Consumer Goods industry.
Each award recognises outstanding contributions in areas like Commercial Excellence leadership, Vertical AI, business transformation at scale and frontline innovation: and we want your help to spotlight those making a real impact.
ACE Award Winners
Welcome to the ACE Awards
Presented by Aforza’s CEO, Dominic Dinardo
Aforza’s CEO & Co-Founder, Dominic Dinardo, kicks off this year’s ACEs, celebrating those shaping the future of Commercial Excellence across the global Consumer Goods industry.
🏆 Vertical AI Vanguard Award
Winner: Keir Stewart, Head of Performance Analytics, AG Barr
Recognising exceptional leadership in pioneering Vertical AI initiatives that are redefining what’s possible in Commercial Excellence.
🏆 Global Transformation Trailblazer
Winner: Paul Brennan, Head of Commercial Excellence, Edrington
Celebrating a leader driving transformational change across global markets with clarity, ambition and scale.
🏆 Route-to-Market Excellence
Winner: L’Oréal Team
Recognising an organisation leading the way in Distributor Management transformation across complex markets.
🏆 Connected Excellence Award
Winner: Suntory Global Spirits
Awarded to the Commercial IT team setting the standard in enabling scalable, intelligent and future-ready operations across the enterprise.
🏆 Global Retail Execution
Winner: LEGO Team
Recognising a company that has successfully deployed Retail Execution as a global standard: driving consistency, speed, and performance across markets, teams and territories.
🏆 Innovation in Execution
Winner: Diogo Lopes, Digital Transformation Director, Sumol Compal
Celebrating a leader who has redefined what’s possible in field execution: through creative use of technology, process and data to deliver measurable frontline impact.
🏆 Transformation Pioneer
Winner: Constantinos Andreou, Business Systems Director, PPD
Honouring an individual leading bold commercial change: modernising the way teams plan, sell,and execute to stay ahead in dynamic markets.
🏆 Partner Excellence
Winner: Tata Consultancy Services (TCS)
Celebrating the partner who has gone above and beyond in leading major transformation projects with our shared customers.
🏆 Studio Marketplace Partner
Winner: Neurolabs
Recognising an innovative Studio Marketplace partner whose technology has played a pivotal role in unlocking new value for our customers.
🏆 Voice of the Industry Award
Winner: Pam Brown, Promotion Optimization Institute (POI)
Honouring the thought leader who has shaped the industry narrative through bold thinking, foresight and deep insight.
🏆 ACE Lifetime Impact Award
Winner: Craig Price, Head of Revenue Management, Heineken
Honouring an individual whose lasting contributions to our industry have shaped the course of commercial and digital excellence.