Business Independence
Commercial teams in consumer goods shouldn’t have to wait on anyone to get their job done. Not for the spreadsheet that gets rebuilt every Monday, not for the report stuck in the IT queue, and not for the answers they need in front of a customer.
In this session, Aforza CEO Dom Dinardo and Callum Fitzpatrick show how Aforza 250 puts AI directly into the hands of the people doing the work, so they can move faster and make better decisions on their own terms.
Ava Audits
Store visits are where execution is won or lost, but reps often walk in with a generic checklist and little sense of what really matters in that outlet on that day. Ava Audits changes that. As the rep captures what’s on shelf, Ava analyses it in real time and serves up a clear Next Best Action: the gaps to fix, the opportunities to push and the conversations to have with the store manager. The result is less time ticking boxes, more time acting on what moves the numbers, and a consistent standard of execution across every rep and every store.
Ava Skills for Claude
Ava Skills are ready-made AI skills built around the way commercial teams in consumer goods actually work. The first set is designed for Key Account Managers and covers the jobs that usually eat up days of their time: building a joint business plan, preparing a quarterly business review, scoring a customer’s performance, costing a promotion proposal, arguing a range review and responding to customer deductions. Each skill works from live Aforza data and produces a finished, on-brand output, whether that’s a deck, a workbook or a letter. There are even skills for preparing for a buyer meeting or rehearsing a negotiation hands-free on the drive over. It’s AI that does the work, not just talks about it.
Commercial Excellence Exchange
For more insights like this, join the Commercial Excellence Exchange, our community for leaders across Commercial Excellence, Sales Excellence, Field Effectiveness, Sales Effectiveness & Commercial Performance in the Consumer Goods industry.