Agentforce World Tour Through My Eyes
Yesterday, I had the exciting opportunity to attend the Agentforce World Tour in London, and what a day it was!
Agentforce World Tour is one of Salesforce’s main events, a packed day full of inspiring talks, live demos, and plenty of chances to learn. It was a great way to see how different companies are using Salesforce to work smarter, connect better with their customers, and grow their businesses.
From the start I found myself fully immersed in the experience, and I was excited to be part of the action. The day was packed with highlights: from Zahra Bahrololoumi’s compelling keynote to specialized executive briefings tailored for CPG businesses where I was able to engage with our CEO Dominic Dinardo and other key stakeholders in the industry.
The Keynote: Reimagining Work with Agentforce
The day kicked off with a packed keynote session and the energy in the room was high as the UKI CEO of Salesforce took the stage to share bold ideas about where work is headed and how Salesforce is leading that journey.
The keynote explored the rise of the digital workforce, introducing a compelling vision of what’s possible when you combine human talent with intelligent agents. While Large Language Models (LLMs) were recognised as important, Salesforce made it clear that they’re just the starting point.
Their new platform, Agentforce, allows them to go further as a system designed to enable smarter, adaptable, and more context-aware agents through continuous reasoning and feedback.
The most compelling demo showed how Capita uses Agentforce in recruitment, handling CV screening, interviews via WhatsApp, scheduling, and even data governance like masking sensitive candidate info.
However, what stood out to me was how from a Consumer Goods (CG) perspective, the keynote fell slightly short.
Despite showing a slide with use cases across industries, only three CPG use cases were actually discussed, scheduling store visits, recommending upsell products, and surfacing discounts. Given the breadth of potential for intelligent agents in retail and FMCG, this limited focus felt like a missed opportunity to show deeper impact and innovation in the space.
Meanwhile, Aforza is already playing a whole different game, delivering deep, end-to-end solutions that actually get what Consumer Goods companies need. From empowering field teams to making promotions more profitable, Aforza’s approach is the real deal in driving real impact.
Executive Briefings: Learning from Leadership
Following the keynote, I had the valuable opportunity to attend executive briefings with Dominic Dinardo, CEO of Aforza, who was meeting with CG companies across the industry.
While the keynote touched on only a few CPG use cases, these briefings offered a much deeper perspective. Dom shared how Aforza’s solutions are designed to address the full complexity of the Consumer Goods sector, supporting everything from optimising field team operations to enhancing retailer collaboration and delivering personalised, actionable insights.
Most importantly, he talked about real customer use cases and how companies, like AG Barr, were seeing a 50% boost in their Sales Rep productivity.
For me, this was a standout moment. As an intern, it was fascinating to watch how Dominic navigated these meetings: providing his strong point-of-view, listening carefully and tailoring his approach based on each client’s unique challenges.
What really stood out to me was how confident Dominic was in his own product and perspective. He didn’t just try to sell Ava or a TPM platform, he actually had real conversations, listened to what the clients needed, and showed that Aforza is all about working together to solve the tough problems.
As someone just starting out, watching that was honestly really inspiring.
Overall, this experience gave me a front-row seat to the art of client leadership and strategic partnership: something I found incredibly motivating and insightful. I’m excited to take these insights forward as I continue my journey in the tech and business world.
Interested in Life at Aforza?
If you like the sound of our culture, hands-on experience and fast-paced learning environment, why not join us? We’re always looking for curious, driven people to be part of our journey.