In today’s fast-paced consumer product industry, staying ahead of the competition and effectively engaging with customers are paramount. To meet these challenges, Aforza Studio introduces three major, high-impact use cases.
The first, a digital briefcase, equips sales teams with a versatile platform to effortlessly present the latest brand content on their mobile devices.
The second, promotion compliance, offers a unique way to ensure that planned retail promotions are executed as intended, safeguarding significant trade investments.
Thirdly, Aforza Studio’s shelf management capabilities provide invaluable insights by turning store photos into actionable share of shelf data.
Lets further explore each of these features and discover how Aforza Studio sets itself apart in helping consumer product companies thrive in a highly competitive market.
1. Digital Briefcase
Give your sales teams a digital briefcase to showcase all the latest brand content on their tablet and phone.
What it is
A digital briefcase is a one-stop destination for your sales teams, home to all the content they need to easily present your brand to a customer.
Why it matters
Consumer Product companies differentiate with their brands and it’s so important to ensure all customer-facing representatives carry the latest branded content, marketing materials and product information into the field; maximising visit efficiency, effectiveness and ensuring no valuable time is wasted.
How Aforza Studio stands out
Aforza Studio’s digital briefcase has key differentiators that make it uniquely positioned to support Consumer Product companies. These include:
- Tags to easily organise content
- Saved searches to rapidly get to the right content
- Secure offline storage to avoid any presentation disruptions
- Modern content support, including images, video & AR models
- Seamless link sharing for easy customer access
With Aforza Studio, your sales teams can access and showcase the most up-to-date assets during customer meetings, ensuring they deliver consistent messaging at every touchpoint, no matter the type of content.
See the Aforza Studio digital briefcase in action in the showcase below:
2. Promotion Compliance
Capture and store watermarked photos of promotion displays for proof of performance at all of your accounts.
What it is
Promotion compliance is all about ensuring that the promotions agreed with your retailers are actually executed as planned in store.
Why it matters
With millions of dollars at stake, promotion compliance is needed to ensure that Consumer Product companies are effectively utilising their trade spend, showcasing their products as intended, and maximising competitive presence in-store.
How Aforza Studio stands out
Aforza Studio’s promotion compliance capabilities are unique in the market with the ability to confirm compliance issues, capture tamper-proof photos and immediately report back to HQ in real-time. Workflows can then trigger follow-up tasks to take action on the compliance issues.
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Tamper-proof photo capture during a visit
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Watermarked visit & geo-location data points
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Dynamic folders by key accounts & brands
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Real-time workflow engine with CRM & Messaging integrations
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WhatsApp, Slack & MS Teams notifications
See Aforza Studio promotion compliance in action in the showcase below:
3. Shelf Management
Instantly turn store photos into share of shelf insights and take immediate action on availability issues.
What is it
Shelf management is the ability to gather and act on shelf-level data, including share of shelf, competitor presence and stock availability.
Why it matters
Effective shelf management is important to Consumer Product companies to maximize product placement & presentation, reduce out-of-stocks and drive sales.
How Aforza Studio stands out
Aforza Studio enables best-in-class shelf management with integrated image recognition and workflow management across the digital content execution process. This is possible with:
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Rapid Image Recognition from Shelf Photos
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Accurate Share of Shelf Reporting
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Workflows triggered from Share of Shelf data points
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Competitor Product Tracking
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WhatsApp, Slack & MS Teams alerts & notifications
With these tools, it is easier than ever for Consumer Product companies to not only track their existing presence on shelf, but also recognise growth opportunities and threats as they occur.
See Aforza Studio shelf management in action in the showcase below: