The Aforza Summer 25 Release delivers major advancements in Field Execution, Trade Promotion Management and Vertical AI: designed to help Consumer Goods teams work faster, plan smarter and execute with precision.
From 3x faster sync speeds and in-app barcode scanning in the Field 25 Mobile App, to an all-new Accrual Engine and smarter promotion setup tools in TPM, this release transforms the way commercial teams operate. And with Ava, Aforza’s Vertical AI, now embedded across execution and planning workflows, the power to boost productivity by 50% is no longer theoretical. It’s here.
Whether you’re a field leader, trade planner, KAM or IT innovator, this is your opportunity to see what’s new, what’s possible and what’s next, with Aforza Summer 25.
What We’ll Cover
In this 45-minute release briefing, we’ll take you through the most powerful updates in Aforza Summer 25: each designed to help Consumer Goods companies unlock greater speed, accuracy and commercial impact.
From hands-on improvements in the Field 25 Mobile App to smarter Trade Promotion workflows and AI-driven productivity with Ava, you’ll get a front-row seat to what’s new, what’s possible and how to activate it in your business.
Aforza Field 25 Mobile App
- 3X faster data syncs over the traditional Salesforce SDK with offline-first efficiency
- Barcode-scanning inside key workflows for on the-spot accuracy
- Background data sync and intelligent conflict resolution: so reps spend zero time waiting
Advanced Trade Promotion Management (TPM)
- Automated Accrual Engine to forecast liabilities from planned vs. actual spend
- Dynamic Disaggregation leveraging account & product hierarchy or custom filters
- Smarter promotion setup to match your GTM approach: define tactics, price inputs and segment strategy with precision
Ava, Aforza’s Vertical AI, Everywhere
- Seamless integration across Retail Execution and TPM
- AI-powered scenario modeling and KAM coaching
- Industry-tuned functions
- Instant-on No-code tools: prompt library and agent designer so your team can deploy AI with ease