Winter ’25 Release Overview
Aforza is proud to unveil our latest release, the Winter ’25 Edition, designed to redefine productivity and empower smarter decision-making for Consumer Goods teams worldwide. With cutting-edge features and significant upgrades, this release reflects our commitment to enabling businesses to operate with unparalleled efficiency, agility, and insight.
Release Webinar
Check out the Aforza Winter ’25 Release Webinar hosted by Nick Eales, Chief Technology Officer & Co-Founder, and Callum Fitzpatrick, Product Marketing Leader.
Drive Productivity with Ava, the World’s Top Commercial Excellence Coach
At the heart of this release is Ava, Aforza’s Vertical AI, which acts as the ultimate Commercial Excellence Coach. Ava automates tasks across every use case, helping teams focus on what truly matters—delivering results. Whether orchestrating visits or streamlining in-field operations, Ava boosts productivity tenfold, setting a new standard for efficiency in Consumer Goods.
1. Make Smarter Decisions with Enhanced Aforza Guides
What It Is
- Real-Time KPIs in Guides: Integrated KPI Guide Steps that query live data for real-time insights, enabling your team to make smarter, faster decisions.
- Configurable Queries and Charts: Customizable data queries and chart types help surface actionable metrics within a guided flow.
- Conditional Call-to-Actions: Guide users toward the next best action, tailored to the data surfaced during the workflow.
Why It Matters
- Immediate, Data-Driven Insights: Provide field teams with the real-time information they need to make smarter decisions on-site.
- Targeted Actions: Empowers reps to take focused, data-backed steps that enhance efficiency and deliver better outcomes.
- Streamlined Workflows: Integrating analytics directly into guided processes reduces admin time, ensuring your teams can focus on impactful activities.
These advancements ensure every user operates with clarity and confidence, translating insights into impactful actions that drive results.
2. Next-Generation Sync Architecture
With the Winter 25’ Release, we’re excited to introduce Field 25, Aforza’s cutting-edge Software Development Kit (SDK) that revolutionizes how our platform supports your business needs. Designed with your business in mind, Field 25 will enhance flexibility, performance, and resilience, providing the foundation for a new wave of app development and operational efficiency. Field 25 will be made available to Aforza customers on 17th February 2025.
Aforza customers will no longer be reliant on the Salesforce SDK – which relies on legacy technology and has traditionally been a “black box” with limited transparency or control – Field 25 empowers us to fine-tune every aspect of the syncing process.
Previously, with the Salesforce SDK, a sync request would go in and a result would come out, but without the ability to adjust filters, criteria, or execution processes. Field 25 changes that by leveraging modern React Native technology to significantly accelerate processing, while also offering unparalleled flexibility.
Field reps can work with confidence knowing that their data syncs seamlessly, even in the most remote locations. This upgrade minimizes downtime, keeps workflows uninterrupted, and ensures your team can remain connected and productive under any circumstances.
Designed to adapt to specific operational requirements, Field 25 marks a bold step forward in delivering reliability and speed.
3. Differentiated User Experiences Across Channels
We’re introducing the new Order Capture UI, which transforms telesales workflows. With new cart components and a configurable order grid, this update offers a faster, more intuitive order-taking experience. Teams can now capture data efficiently while maintaining accuracy, leading to happier customers and better results.
What It Is
- Separate Catalog and Cart Components: Allows telesales teams to organize workflows more effectively, simplifying the order process.
- Configurable Order Grid: Surfaces additional object data to give telesales users deeper insights and greater control.
- Enhanced UX: Quick product quantity entry and targeted filters ensure faster, more intuitive operations tailored to specific customer needs.
Why It Matters
- Streamlined Telesales Operations: Simplifies workflows, enabling telesales users to process orders quickly and efficiently.
- Improved Accuracy: Configurable grids and targeted filters help reduce errors and enhance data precision during order-taking.
- Faster Customer Service: A user-friendly interface allows teams to respond to customer needs promptly, improving satisfaction and driving better outcomes.
Reference: Catalogue UI
Reference: Promotion Configuration
Reference: Cart View
Winter ’25 Release Highlights
This release is packed with enhancements across the Aforza Consumer Goods Cloud, including:
KPIs in Guides
Real-time analytics embedded in guided processes for smarter, data-driven decisions.
Studio Analysis in Guides
On-the-spot asset analysis for smarter in-field adjustments.
Visit Scheduling
Intuitive calendar views for seamless individual and team visit planning.
New Guide Smart Actions
Automate workflows with dynamic, live data inputs.
Next Gen Order Capture
A faster, smarter telesales interface for high-volume orders.
Ava In Field
Ava orchestrates your field teams, enabling 10x productivity.
Why This Release Matters
The Winter ‘25 release cements Aforza’s leadership in Consumer Goods by equipping businesses with the tools they need to:
- Make smarter decisions: Real-time insights and analytics ensure every action is guided by data.
- Work faster: Optimized workflows and automation reduce friction and save time.
- Stay connected: Enhanced sync speeds and robust scheduling improve collaboration and execution.
Start Using the Aforza Commercial Coach
Ready to transform your business? Gain instant-on access to Ava, Aforza’s Commercial Coach, and start boosting productivity and smarter decision-making today!