The Aforza Winter 26 Release delivers major advancements in Field Execution, Trade Promotion Management and Vertical AI: designed to help Consumer Goods teams work faster, plan smarter and execute with precision.
Ava Aforza’s Vertical AI sits at the centre of Winter 26 bringing intelligence to every commercial workflow. This release elevates how Consumer Goods teams plan promotions manage trade spend execute flawlessly in the field and automate day to day decision making. With sharper TPM flows higher field accuracy and Ava guiding every user Winter 26 delivers a more connected and more precise commercial experience across all channels.
Whether you drive trade planning lead field teams manage key accounts or shape IT strategy this is your chance to see what’s new what’s possible and how to activate it with Aforza Winter 26.
What We Cover
In this 45 minute release briefing we walk through the most important innovations in Aforza Winter 26 showing how Ava Retail Execution and next generation TPM combine to create a faster more accurate and more connected commercial platform.
You will see how advanced TPM insights sharpen planning how the field app drives higher execution precision and how Ava accelerates productivity by embedding intelligence into every action.
Ava The Next Generation of Vertical AI
Ava expands across planning execution and analysis giving every user immediate guidance support and automation.
Key highlights
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Use Case Library with ready to activate patterns for common commercial tasks
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External Tool Calling allowing Ava to trigger connected actions across systems
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Prompt Library bringing contextual recommendations into every workflow
Next Gen TPM UX & Insights
A redesigned planning to performance experience that helps teams shape promotional strategy with clarity analyse outcomes with confidence and manage spend with precision.
Key highlights
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Promotion Builder for structured fast and intuitive promotional setup
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Post Event Analysis for clear visibility into performance drivers and outcomes
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Enhanced P&L view showing spend profit contribution and account level impact
Industry's Fastest Retail Execution
A refined field experience built for speed, precision and execution confidence across every visit and channel.
Key highlights
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Field App Theming for a branded experience aligned to your organisation
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GPS Location Tracking validating routes visits and compliance in real time
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Enhanced User Filtering ensuring reps only see the tasks records and actions that matter
Why Join
The Winter 26 release strengthens Aforza as the connected platform for profitable growth in Consumer Goods. By joining you will:
- See how Ava guides every commercial role with smarter recommendations and automation
- Learn how to plan and evaluate promotions with greater accuracy and confidence
- Discover how higher field precision leads to stronger on shelf performance
- Understand how planning execution and AI now operate in one end to end platform