by Ursula Brady | Jun 12, 2025 | Blog Post, Webinar
In today’s fast-paced consumer goods industry, managing claims and deductions is a major challenge. Aforza’s recent webinar, hosted by Chief Commercial Officer Ed Butterworth & Product Marketing Manager Callum Fitzpatrick, showcased Ava—an innovative solution that...
by Ursula Brady | Apr 29, 2025 | Blog Post
What Is Trade Promotions Processing? Trade promotions are a critical part of commercial strategy in the Consumer Packaged Goods (CPG) industry. They drive volume, support key account growth and secure retail visibility. But on the back of every promotion lies a...
by Ursula Brady | Feb 28, 2025 | Blog Post
What Is Commercial Excellence? Commercial Excellence is a strategic function that ensures Consumer Goods companies optimise their commercial operations, improve revenue growth and drive efficiency across sales, marketing and trade promotion efforts. It is a...
by Ursula Brady | Dec 24, 2024 | Blog Post
Aforza’s Top 10 Highlights As we approach the end of 2024, it’s the perfect time to reflect on the special moments that defined Aforza’s journey this year. From industry recognition to innovative launches, these highlights underscore our continued focus on...
by Ursula Brady | Dec 18, 2024 | Blog Post
From Friction to Flow The Consumer Products industry operates at a relentless pace demanding efficiency and innovation from its teams. Yet many organisations remain tied to outdated enterprise systems that slow them down. Manual data entry, fragmented processes and...
