by Ursula Brady | Jan 5, 2022 | Blog Post
Understanding Promotion Performance The annual sales revenue of Consumer Goods (CG) companies globally is well over one trillion US dollars. And according to a report by McKinsey, these companies are spending over 20% of their sales revenue on their trade promotion....
by Ursula Brady | Jan 5, 2022 | Blog Post
First of all, what is telesales? Simply put, telesales is the remote, phone-based capturing of sales orders. Telesales representative can be supported by in-field team members, but their position in the sales journey is often different. In Consumer Goods, the role of...
by Ursula Brady | Dec 13, 2021 | Blog Post
B2B presents a huge opportunity for companies to increase profits through optimizing their activities in the online space, but many don’t have a full understanding of how to adopt eCommerce as part of their business. And, with 48% of companies already making 50-74% of...
by Ursula Brady | Nov 30, 2021 | Blog Post
Introducing Aforza Winter ’22 “Winter 22 is Aforza’s 8th release and a significant milestone. Packed full of new innovations across Trade Promotion Optimization, Digital Asset Management, Offline Mobile & Tablet enhancements, and much...
by Ursula Brady | Nov 10, 2021 | Blog Post
Once associated with Pilgrims and Native Americans, Thanksgiving has come to symbolize human values, intercultural peace, and the sanctity of home. These days, with families spread around the world, Thanksgiving has become a time to reunite families, cheer on costumed...
