In today’s fast-paced consumer goods industry, managing claims and deductions is a major challenge.
Aforza’s recent webinar, hosted by Chief Commercial Officer Ed Butterworth & Product Marketing Manager Callum Fitzpatrick, showcased Ava—an innovative solution that automates and streamlines claims processing. Ava is designed to slash processing time, cut costs and free up your teams to focus on growing your business.
Industry Challenges
Many businesses still rely on outdated and fragmented claims processes that slow them down and drive up costs. Spreadsheets, manual data entry and disconnected systems create a bottleneck that frustrates teams and reduces profitability.
These challenges often result in high handling costs, duplicate efforts and complex disputes that drag on for weeks. Without a centralized solution, teams struggle to gain visibility and control over claims processing, and the root causes of issues often remain hidden.
The impact of these challenges is significant. Delayed cash flow is a common problem, with 80% of deductions still open after 90 days. Teams waste countless hours chasing approvals, evidence and documents that should be at their fingertips. Annual costs can skyrocket, with some companies spending up to $40 million on inefficient claims processing. Accuracy also suffers, with only 50–70% of claims processed correctly and on time. Without a modern solution, companies risk falling behind in a highly competitive market.
Launching the Ava Claims Agent
Ava is designed to solve these problems by transforming claims processing from end to end. It automates intake, validation and dispute management while supporting complex business rules, local requirements and multiple languages.
Claims that once took hours to process can now be completed in seconds, dramatically reducing costs and improving cash flow. Ava integrates seamlessly into existing workflows or operates as a standalone solution, giving businesses flexibility in how they deploy it.
Real-World Impact
Aforza shared a compelling example from AG Barr, where the sales team achieved a 50% improvement in productivity after implementing Ava. Ava’s real-time insights help reps identify the three most impactful actions in every store visit, driving perfect store compliance and boosting sales performance.
This success story demonstrates the tangible value that Ava delivers, transforming claims processing into a powerful tool for growth and efficiency.
Watch the Webinar
Q&A Excerpt
To wrap up the session, the Aforza team addressed several insightful audience questions. Here are a few highlights that offer further clarity on Ava’s capabilities, setup time and flexibility.
Question: How quickly could you get Ava set up to test last quarter’s claims?
Aforza Answer: Ava can be set up for a trial environment in as little as five business days, depending on the availability of historical data and integration needs. For testing last quarter’s claims in a simulated environment, the onboarding process is intentionally lightweight—focused on delivering value in weeks, not months.
Question: Can I just confirm that you said the cost of Ava to process a claim is $3?
Aforza Answer: Yes, the processing cost of Ava Claims is typically priced at $3 per claim. This includes ingestion, matching, scoring and workflow routing. Pricing can be tailored based on volume tiers, geographies or bundled packages with other Aforza modules. A detailed pricing proposal can be provided based on your forecasted claim volume and scope.
Question: What file types can Ava process as proof of compliance for a claim? Is it only photos and well formatted files, or can handwritten documents be analysed too?
Aforza Answer: Ava supports a wide range of file types including PDFs, images (JPG, PNG), Excel spreadsheets and scanned documents. Ava can extract data from both typed and handwritten content. While legibility does affect accuracy, even handwritten or less structured files can be analysed effectively using Ava’s capabilities.
Next Steps
Aforza is currently offering a three-month trial of Ava’s claims processing, giving businesses the chance to simulate real-world claims processing in a secure, non-production environment.
With no training required, companies can quickly unlock the benefits of Ava and see firsthand the impact it can have on efficiency and profitability.
What are we offering?
We are offering a 3-month trial that will demonstrate proof of value without risk.
Trial Scope
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Users: 5 internal users and 50 portal users
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Duration: 3 months
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Data: Clean, pre-processed claims provided by the customer
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Simulation: Simulate real-life processing without calculating or processing ‘real’ claims into payments
Start your journey today!
Simulate real-world claims with Ava’s speed, accuracy, and automation. Learn how to calculate ROI from reduced leakage, faster close-out and fewer headcount hours, and how Ava helps teams shift from firefighting to value creation.
All in a secure, non-production environment with your real-life data.