Ava
Meet Ava
Aforza Vertical AI
The go-to-market AI built for consumer goods commercial teams.
Ava for Your Industry
Watch Ava at work in your category, from snacking and spirits to beauty and petcare.
Real Customer Impact
See how AG Barr puts Ava to work across its commercial team.
Put Ava to work
Ava ROI Calculator
Estimate the return Ava delivers for your category, in a few clicks.
Ava Skills for Claude
Install ready-made Ava skills in Claude, built for each CPG role.
Ava Claims Processing
Put the Ava Claims Agent to work on your own deductions and see what it recovers.
Try Ava now
Ava Audits
Snap a shelf and see Ava turn it into the next best action.
Ava for TPM
Plan a promotion with Ava and see its forecast return before you commit.
Ava for KAMs
See Ava prepare an account plan and buyer review in minutes.
Ava Product Launch
See Ava plan a new product launch, from listing to the shelf.
Ava Library
Get the full library of Ava use cases, organised by CPG role, to see where AI adds value first.
Customers
Solutions
Plan
Trade Promotion Management
Plan profitable promotions with Ava and cut the ones that lose money.
Revenue Growth Management
Find the price and mix moves that grow margin, with Ava doing the analysis.
Key Account Management
Win more with every retailer, with Ava building your plans and reviews.
Execute
Retail Execution
Grow sales in store, with Ava guiding reps to the actions that matter.
Realtime Next Best Action
Full scenario interpretation with Ava Audits telling reps what to fix next.
Photo Automation
Recognise every shelf with image recognition, prove it with watermarked photos and act through automated workflows.
Sell
Telesales
Build bigger orders on every call, with Ava recommending what to sell next.
B2B Commerce
Let customers reorder online, with Ava suggesting the lines they are missing.
Distributor Management
Grow sell-out through your partners, with Ava spotting where growth is missed.
Connect
Analytics & Insights
Ask Ava what is driving growth, and act on what is holding it back.
Aforza Bridge
Get full distributor visibility by connecting their systems to Aforza and Ava.
Claims Processing
Settle claims faster and stop paying invalid deductions, with Ava matching every claim.
Interactive Tours
Take an interactive tour of Ava and Aforza at your own pace, from key account planning and promotions to the store visit and the order.
Resources
Learn
Blog
Read practical guides on promotions, retail execution and AI in consumer goods.
Podcast
Hear commercial leaders on what is working in consumer goods.
Webinars
Watch CPG leaders share what is working in promotions, retail execution and AI.
Newsroom
Catch up on Aforza news, customer wins and analyst recognition.
Explore
Solution Map
Explore every Aforza solution on one interactive map.
Aforza Demo Center
Watch Aforza and Ava at work across every solution.
Business Process Library
Explore how leading CPG teams run each process on Aforza.
KPI Index
All the KPIs consumer goods teams use to measure performance.
Ava Skills for Claude
Install ready-made Ava skills in Claude, built for each CPG role, starting with key account managers.
Train & Meet
Aforza Training Academy
Book your team onto upcoming Aforza training courses.
Industry Events
Meet the Aforza team at upcoming industry events.
POI Vendor Panorama
Download the 2026 report where Aforza earned 13 Best-in-Class distinctions.
About
Company
Our Story
See why we built Aforza and where we are taking consumer goods next.
Leadership
Meet the team building Aforza and Ava.
Investors
Meet the investors backing Aforza’s growth.
Partners
Implementation Partners
Find a partner to deliver your Aforza programme.
Technology Partners
Connect Aforza with the technology you already run.
Studio Marketplace
Add ready-made photo automation apps and extensions built on Aforza Studio.
Get in touch
Contact Us
Talk to us about growing your route to market.
Support
Get help from the Aforza support team.
Demo Request
Book a demo tailored to your categories, channels and markets.
Careers
Join the team building AI for the leading consumer goods brands.
Contact Us
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