Complete Distributor Visibility with Aforza Bridge
Distributor operations are often a blind spot for Consumer Goods manufacturers. Data arrives late, in mixed formats and with limited accuracy meaning commercial teams are forced to make decisions without a full view of stock, orders, pricing or execution across their distributor network.
Aforza Bridge changes this. As the connection layer between manufacturers and distributor systems, Bridge ingests and standardises data from any ERP or DMS and turns it into real time commercial insight. This visibility helps teams improve availability, reduce manual work and strengthen overall route to market performance.
In this session, we show how Aforza Bridge gives manufacturers the connected distributor intelligence they have been missing.
Wednesday 4 February 2026 | 10AM EST & 10AM GMT
We are running sessions across multiple time zones to support our global audience. Please register for the time that works best for you.
What We Will Cover
During this focused webinar, we will walk through the complete journey manufacturers follow when using Aforza Bridge to gain visibility into their distributor network. We begin by grounding the session in the reality of today’s indirect channels, where fragmented systems, inconsistent data and limited control continue to create blind spots for commercial, supply chain and finance teams.
We will explore why distributor visibility remains one of the biggest operational challenges in Consumer Goods highlighting common issues such as unreliable stock data, slow reporting cycles, pricing discrepancies and the time lost reconciling spreadsheets and ERP extracts. You will hear how these gaps impact availability, forecasting accuracy and margin control and why traditional processes struggle to keep pace with market change.
Next, we show how Aforza Bridge ingests and unifies data from any distributor system, transforming inconsistent files into structured, real time insight that manufacturers can trust. You will see how Bridge connects across all distributor types from small wholesalers to large partners with their own ERP and DMS and how Ava, Aforza’s Vertical AI, turns this data into guided actions. Finally, we share measurable customer outcomes and demonstrate how teams adopt this connected model quickly with minimal disruption to their distributors.
Who Should Join
This session is ideal for Consumer Goods leaders who want to improve visibility, control and performance across their distributor network, including:
- Sales and Commercial Excellence leaders
- Route to Market and Traditional Trade teams
- Revenue Growth Management and Finance
- IT and Transformation leaders
- Data, Analytics and Operations teams
If your business relies on distributors and you want a clearer, more reliable understanding of what is happening in the channel, this webinar is for you.
Wednesday 4 February 2026 | 10AM EST & 10AM GMT
We are running sessions across multiple time zones to support our global audience. Please register for the time that works best for you.