Driving Profitable Growth this Black Friday with Ava
Black Friday presents a pivotal opportunity for Consumer Goods companies to not only boost sales for the year, but also strengthen customer loyalty. Sales in 2024 are projected to reach $10.8 billion, a 9.9% increase from 2023. This presents an incredible opportunity for Consumer Goods companies who need to execute perfectly across every channel. However, the surge in demand during this period often exposes operational inefficiencies and challenges in delivering personalized customer experiences.
Ava, Aforza’s Vertical AI, addresses these challenges by empowering every team member with the world’s top Commercial Excellence Coach, boosting productivity & smarter decisions in every use case.
Black Friday Challenges
Despite the potential of Black Friday, brands face three persistent challenges:
Limited Customer Engagement Due to Manual Tasks
Customer-facing teams spend excessive time on manual, time-consuming activities like data entry and report generation, reducing the time they can spend with customers.
Lack of Smarter Decision-Making Leading to Missed Opportunities
Without access to real-time, actionable insights, teams struggle to make informed decisions, resulting in missed market opportunities.
Inability to Act on Visual Intelligence
Companies collect vast amounts of visual data, from shelf displays to product placements, but often lack the capabilities to effectively analyze and act on this information.
When businesses fail to overcome these challenges, they risk losing the full potential of Black Friday as a revenue driver and loyalty builder. The inability to deliver seamless customer experiences and operational efficiency on such a critical day can have significant repercussions.
Introducing Ava
Allow us to introduce Ava, the world’s top Commercial Excellence Coach, boosting productivity & smarter decisions in every use case. Built exclusively for the Consumer Goods industry, Ava is more than just an AI – she’s a colleague who understands your business inside and out.
She dives deep into real use cases relevant to industry personas, providing tailored insights and recommendations. Whether you’re in sales, marketing, or operations, Ava is there to guide you, making your work smarter and more efficient.
Built on Google Cloud and Salesforce, Aforza delivers enterprise-grade solutions designed for the Consumer Goods industry. This powerful foundation enables Ava to deliver high-performance, scalable solutions across every channel.
On top of this world-class platform, Ava is empowered by specialized Vertical AI agents in planning, ordering, visiting, and promotions, all tailored to drive effective commercial planning and execution. The Business Process Library enhances her capabilities with deep, industry-specific insights, ensuring she understands the critical use cases that matter to your team. Through the Studio Marketplace, Ava connects to a vast ecosystem, allowing her to act on visual intelligence and adapt seamlessly to evolving business needs.
Ava’s enterprise-grade support empowers CPG teams with precise, 24/7 guidance on pricing, promotions, and assortment decisions, making her an essential partner in achieving business growth.
Reference: Aforza Foundations for Ava
Ava’s capabilities extend to advanced multi-modal engagement, empowering teams with tools like photo and video analysis, geolocation tracking, and handwriting recognition. These features enhance in-store execution and streamline data gathering, ensuring that every interaction is efficient, accurate and impactful.
Reference: Ava’s Multi-Modal Engagement
Ava’s multi-modal functionality offers seamless data capture and analysis, enabling team members to gather and process critical information in any format, right from the field. This ensures that valuable insights are instantly accessible and actionable, enhancing decision-making on the spot.
Key Ava Use Cases
Ava is designed to tackle the specific challenges that teams in the Consumer Goods industry face on Black Friday & beyond. By comprehending real-world scenarios and industry nuances, she delivers targeted solutions that enhance productivity and enable smarter decision-making across various roles within your organization.
The following use cases illustrate how Ava makes a tangible impact. From assessing product quality to optimizing sales strategies and ensuring retailer compliance, each example showcases Ava’s ability to provide actionable insights and recommendations that drive efficiency and business growth.
Visit & Sales Coach
Ava provides field users with real-time actionable recommendations from in-store photos that improve the interactions with the customer.
- Capture Photo In-Store
- Image Recognition Detects SKUs
- Customer Visit History Analyzed
- Customer Category Movement Analyzed
- KPI Performance Analyzed
Predict Entire Order
Ava streamlines the ordering process by capturing in-store photos and leveraging automated algorithms to create customer-specific orders efficiently.
- Capture Photo In-Store
- Determine Need for New Order
- Draft New Order for Customer
- Review Cart and Apply Promotions
- Capture Customer Signature for Order
Ava is more than just an AI – she’s a strategic partner, purpose-built to elevate every aspect of your Consumer Goods operations. By combining enterprise-grade technology, specialized Vertical AI agents, and an extensive ecosystem, Ava empowers teams to work smarter, make data-driven decisions, and drive sustainable growth. With Ava, you’re equipped to meet today’s challenges and drive profitable growth.
Ava’s Proven Impact
The transformative capabilities of Ava are not just theoretical—they’re delivering measurable success for businesses across the Consumer Goods industry. By addressing the challenges of scalability, efficiency, and customer engagement head-on, Ava empowers organizations to achieve real results, just in time for Black Friday.
Productivity Gains
Ava eliminates time-intensive manual tasks like data entry and reporting, allowing teams to redirect their focus toward strategic and customer-facing activities.
Real-Time Insights
Ava provides predictive analytics that enable sales teams to adapt to customer needs and market trends quickly, enhancing responsiveness during peak sales periods.
Proven Outcomes
Across industries, Ava has demonstrated a significant increase in average order values, improved operational accuracy, and enhanced customer satisfaction. By ensuring every interaction is informed and seamless, Ava creates a clear path to higher profitability and loyalty.
Getting Started
Black Friday success starts with implementing tools that work as hard as your teams. Ava’s Vertical AI offers a strategic advantage that transforms not only your sales event performance but your entire approach to customer engagement and operational efficiency.
Ready to welcome Ava to your team? We’re here to make the integration seamless. We’ll work with you to review your use cases, understand your unique challenges, and demonstrate the business value Ava brings.
Our experts will tailor her capabilities to fit your needs, ensuring you see immediate benefits. Let’s embark on this journey together and unlock new levels of productivity and growth with Ava by your side.