Rewriting the Rules of Trade Promotions with Ava
Legacy TPM systems create bottlenecks, waste time and erode margins. Aforza with Ava sets a new standard: giving Key Account Managers the speed, visibility and intelligence they need to drive profitable promotions at scale.
In this session, you’ll see how Ava transforms the full TPM flow across volume planning, funds management, promotion setup, accruals and deductions. Ava reduces admin, surfaces insights and guides smarter decisions every step of the way.
What We Cover
This 35-minute webinar walks through a complete Trade Promotion Management flow, from the perspective of a Key Account Manager, showing how Aforza with Ava sets a new standard compared to legacy approaches.
You’ll see how faster planning, smarter decisions and clearer financial control all come together in one intuitive flow.
In this session, you’ll see:
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How Ava supports volume planning with disaggregation that adapts to change
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Smarter budget and funds management with full visibility and control
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Fast, compliant promo setup that accelerates speed to market
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Impact analysis and ROI tracking at every stage
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Seamless accruals and deductions workflows
This isn’t theory or slides: it’s a live demo showing how Ava is already transforming the way Consumer Goods companies run promotions today.