Why Aforza for FMCG Brokers?
As a Fast Moving Consumer Goods (FMCG) broker, you know that driving retail execution for your customer brands, across all of their retail channels, is no simple task. Even the most-well established broker teams find supporting numerous retail stores, with tight budgets and busy rosters, challenging. Leading brokers know that to secure wins in today’s market, you need to be able to differentiate from your competitors with best-in-class technology. You need to provide your clients with unparalleled visibility into field teams performance at retail-level and measure execution in real-time helps to build unmatched business relationships.
This is where Aforza comes in. Unique in the industry for our continued levels of non-stop innovation, the Aforza Consumer Goods Cloud platform is also unlike any other vendor in the market.
To show you what we mean, we’ve summarised the 5 key reasons why Aforza is so different with:
- Truly connected Trade Promotion Management
- Fully offline, guided Retail Execution
- Dynamic omnichannel pricing
- Integrated Digital Asset Management
- Real-time analytics & AI-driven engines
Check it out in this video below where you will see 5 demos in 5 minutes!
Best-in-Class Broker Technology
The Aforza best-in-class Retail Execution (REX) solution gives your broker teams the tools to execute effectively in the field without disruption. The real-time data gathered provides your clients with insights into won placements and fulfilled projects, giving a complete view of key account execution. It makes it easy to highlight wins and opportunities from the field, delivering even more value to customers.
Customer Success with Aforza
The Aforza platform gives you end-to-end visibility into all activity and processes on a single platform, providing data-centric insights across all in-field opportunities.
Winning FMCG brokers support their field teams with top-tier technology that demarcates their services from competitors – ensuring that a consumer goods company’s overall brand and promotional strategy is executed in store. It’s all about performing the right actions, in the right outlets, at the right time on every channel to build more productive relationships. The foundations of any great brokerage partnership are the provision of intelligent, measurable data insights – when data is such an essential element it needs to be shared to showcase the real value of the relationship. Aforza’s Consumer Goods Cloud platform enables you to raise your level of service and become a trusted partner to your clients’ success.
Photos Photiades Distributors
Photos Photiades Distributors (PPD) is one of the most successful and fastest evolving groups of companies operating in Central, Eastern and South-Eastern Europe. Over 1,100 people work for the group, which has a strong leadership presence in the fields of beverages production and distribution. The Group distributes Spirits and Beverages in partnership with Diageo, Campari, Moët Hennessy, Jose Cuervo and many others serving On-Trade, Off-Trade and Wholesale customers.
With Aforza, PPD has been able to deliver a comprehensive combination of insight generation that can be fed straight to both in-field and office-based users. This enables data-driven decisions that directly impact investment choices and profitability, serving to elevate PPD as leaders in their market and to their customers.
Distell
Distell is South Africa’s leading producer and marketer of wines, spirits, ciders and other ready-to-drink beverages, sold across the world. They sought to digitize their Retail Execution processes and Aforza’s ability to deliver hyper-local sales intelligence and execution was game-changing for them.
As indicated by Craig Price, Head of Sales Center of Excellence at Distell, “True retail execution victory results from integrating all your functions around through the line execution, trade marketing, finance, sales, IT and all the supporting services; creating a single platform with transparency, perspective and insight will align [an] organization to win.” Read more about Distell’s journey to Digital Transformation with Aforza here.
An End-to-End Broker Execution Platform
In providing your field teams with the support of an intuitive and dedicated REX platform, you can also make it easier to secure and complete larger, more complex projects. And, with Aforza’s Account 360 view, gain a complete and automatic view of key accounts’ hierarchies and key relationships, as well as visibility into all engagement activity across channels.
Aforza removes the silos around HQ and field teams, connecting planning and execution across a single end-to-end platform. This encourages in-field accountability, with a guided set of visit tasks that can be performed offline and executed instantly with on-device intelligence; maximizing and empowering every selling moment better than ever before.
As you will be well aware, trust can be directly tied to value in the broker-manufacturer relationship. The ability to prove that field-teams have been on-ground, in-store and executing the requisite tasks is a clear way to show your customers that your services provide value. Aforza will allow you to offer certainty in your business relationships.
Aforza’s Industry Recognition for Retail Execution
Don’t just take our word for it – this year, the Promotion Optimization Institute (POI) industry body evaluated 15 leading vendors to help consumer goods manufacturers and retail partners understand technology and related service options that can help them improve promotional outcomes and drive profitable growth.
“Aforza possesses deep industry expertise that enables organizations to digitally transform while delivering a data model combined with industry-specific processes that support every channel, both offline and online. Their suite of applications is built specifically to address the needs of the industry across modern, traditional, and hybrid trade models.”
Aforza received three best-in-class distinctions across Analytical Insights, Predictive AI/ML and User Experience. Download POI’s full evaluation of Aforza now.
