From Friction to Flow
The Consumer Products industry operates at a relentless pace demanding efficiency and innovation from its teams. Yet many organisations remain tied to outdated enterprise systems that slow them down. Manual data entry, fragmented processes and clunky navigation create barriers to efficiency preventing teams from achieving their best. Ava’s Differentiated User Experience (UX) changes the game offering a practical solution designed to address these challenges head-on.
Friction in Today’s Industry
Legacy enterprise systems were designed in a time where business operations were far less dynamic. Over time, they have become a significant bottleneck for organisations striving to keep up with modern demands. Instead of streamlining workflows, these tools often create more challenges than they solve.
Complex Navigation
Users must navigate through multiple layers of menus to perform even simple tasks. This complexity adds unnecessary steps and wastes valuable time.
Manual Workflows
Reliance on manual data entry increases the risk of errors and slows down workflows, leaving employees frustrated and reducing overall efficiency.
Disconnected Systems
Many legacy tools operate in silos, requiring users to re-enter the same data across multiple platforms. This creates inefficiencies, data inconsistencies and additional workload.
Lack of Automation
Routine tasks that could be automated remain manual, forcing teams to focus on repetitive, low-value activities instead of strategic objectives.
Teams need tools that work for them, not against them. The right technology should simplify processes, eliminate inefficiencies and empower employees to achieve more with less effort. With modern tools, organisations can unlock productivity, streamline workflows and focus on delivering value where it matters most.
Clinging to outdated systems isn’t just an operational challenge—it’s a competitive risk. As customer expectations evolve and markets demand faster decision-making, businesses that rely on legacy tools face slower responses, lower morale and limited adaptability. Competitors leveraging modern solutions will gain an edge, leaving laggards behind both operationally and financially.
A New Approach With Ava
Built specifically for the Consumer Goods industry, Ava offers a touchless user experience that eliminates friction and empowers productivity. By focusing on intuitive design and smart automation Ava ensures that users can focus on high-value activities rather than being bogged down by outdated systems.
What Makes Ava’s UX Different?
1. Touchless Operations
- Features like voice commands, photo analysis and handwriting recognition replace manual inputs and speed up workflows.
- For example, Field teams can photograph a handwritten order and convert it to a digital request in seconds.
2. Streamlined Interfaces
- Ava replaces clunky multi-step processes with intuitive workflows that prioritise ease of use.
- Sales reps can plan visits or reschedule tasks effortlessly using geolocation insights.
3. Integrated Insights
- Real-time actionable insights are built into every workflow helping teams make faster better decisions.
- Example: Merchandisers can use photo analysis to assess shelf compliance and take immediate action.
The value of a solution like Ava lies not just in her ability to solve immediate problems but in its power to unlock new opportunities. By addressing inefficiencies and streamlining workflows, Ava creates a foundation for teams to perform at their peak. This shift enables businesses to achieve their goals faster, with less effort and greater precision.
Companies employing Ava aren’t just catching up; they’re getting ahead. Whether she’s enabling field sales reps to spend more time with customers, equipping trade marketers to deliver faster promotions or helping merchandisers improve compliance, Ava transforms day-to-day operations into strategic advantages. Watch it in action:
Unlocking Value Across Your Organisation
Adopting Ava’s Differentiated UX delivers measurable results. By automating routine tasks and simplifying complex processes, Ava unlocks productivity across teams. Here’s what that looks like:
Field Sales
Empower sales teams with always-on insights and a 24/7 sales coach, driving smarter conversations, higher win rates and better customer engagement.
Trade Planner
Ava provides intuitive promo planning tools that enable trade planners to optimise campaigns quickly and maximise ROI.
Merchandiser
Boost execution and on-shelf compliance, ensuring promotions are actioned correctly and driving incremental sales.
Key Account Manager
Streamline customer account management with touchless operations, freeing up time to focus on building relationships and delivering results.
Telesales
Enable telesales teams to deliver data-driven customer insights that improve order accuracy, streamline fulfilment and drive additional sales opportunities.
Distributor
Optimise order management and inventory tracking with Ava, reducing operational bottlenecks and improving supply chain performance.
It’s Time to Move From Friction to Flow
With Ava’s Differentiated UX, businesses are no longer limited by the constraints of legacy systems. Teams across the organisation gain the tools they need to drive efficiency, deliver smarter results and focus on value-adding activities that fuel growth. Ava removes the friction that slows progress, creating flow that drives measurable business outcomes.
Join Us for the Ava Launch Webinar
Discover how Ava’s Differentiated UX can transform your business. Register for the Ava Launch webinar to see how you can eliminate inefficiencies, empower your teams and unlock new opportunities for growth.