Aforza Expands into Consumer Healthcare, Offering a Strategic Alternative to Legacy Solutions
Delivering purpose-built Vertical AI for Consumer Healthcare by combining offline mobility, guided execution, order management and Photo Automation with Ava to drive growth, compliance and productivity across global markets
DELAWARE & LONDON, September 16 2025: Aforza, the leader in Vertical AI, Cloud and Mobile solutions for the Consumer Goods industry, announced its expansion into the Consumer Healthcare market. Responding to strong global demand from leading customers, Aforza already delivers a purpose-built solution that addresses the specific needs of Consumer Healthcare companies, very different from Big Pharma, by combining offline mobility, guided execution, order management, Ava (Aforza Vertical AI) and Photo Automation into one unified platform.
According to Grand View Research, the global healthcare software-as-a-service (SaaS) market was valued at USD 25.13 billion in 2024 and is projected to reach USD 74.74 billion by 2030, growing at a 20% CAGR from 2025 to 2030. This growth reflects the rising adoption of cloud computing, the demand for cost-effective solutions and the increasing role of AI in driving efficiency, effectiveness and regulatory compliance. Within this expanding market, consumer healthcare companies are actively seeking industry-specific platforms like Aforza that combine agility, compliance and intelligence.
Consumer Healthcare operates at the intersection of consumer goods and pharmaceuticals. Unlike pure pharma, where solutions like Veeva have dominated, this market requires agility, mobility and speed to operate effectively across retail, pharmacy and expert channels. Traditional pharma-first systems lack the capabilities that field teams in consumer healthcare need to succeed, including fully offline execution, in-store order capture, scenario interpretation and automated compliance workflows.
By contrast, Aforza’s platform is designed for the realities of Consumer Healthcare, enabling teams to:
- Operate seamlessly offline and online, ensuring nothing is missed in the field
- Follow guided execution for flawless visit and compliance management
- Capture and fulfil orders directly at the point of sale
- Leverage Ava, Aforza’s Vertical AI, to boost productivity and decision-making
- Harness Photo Automation for real-time visibility, compliance and business action
Reference: Aforza Field OTC Order Capture
Reference: Aforza Field OTC Order Checkout
Reference: Aforza Field OTC Share of Shelf
Reference: Aforza Studio Expert Detailing
Reference: Aforza Studio Expert Detailing
Reference: Ava Mobile Consumer Healthcare Prompt Library
Reference: Aforza Telesales for OTC Order Capture
Reference: Aforza OTC Product Hierarchy
Reference: Ava Consumer Healthcare Prompt Library
“Consumer Healthcare is a highly strategic market for us,” said Dominic Dinardo, CEO & Co-Founder of Aforza.
“We’re seeing strong demand from customers worldwide who need something that truly fits their business. Their field teams can’t afford to be slowed down by systems designed for other industries. They need offline mobility, guided execution, and integrated order management to deliver real value every day. By adding Ava and Photo Automation on top, we give them not just a platform, but a competitive advantage. This is why Consumer Healthcare is such a natural extension for Aforza.”
Aforza’s strategic focus on this market builds on its track record with global consumer goods leaders such as L’Oréal, LEGO, Suntory Global Spirits, Edrington and Heineken, where its platform is already established as an international standard. With Ava, Aforza’s Vertical AI, companies unlock smarter decision-making and productivity gains, while Photo Automation connects real-world execution to immediate business impact.
By expanding into Consumer Healthcare, Aforza reinforces its mission to deliver instant-on, industry-specific solutions that eliminate operational waste, lower total cost of ownership and accelerate growth for global companies.
About Aforza
Aforza helps Consumer Product companies grow confidently & protect margins in uncertain times through a suite of vertical AI, cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means we can scale fast and deliver continuous innovation with 3 releases a year.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com
For any press inquiries or interview requests, please contact: press@aforza.com
SOURCE Aforza Inc.