Aforza Launches Ava for ServiceNow, Making Service Management a Frontline Advantage
Combining ServiceNow with Ava, the Industry AI Agent for Consumer Goods, to deliver instant visibility, faster resolutions and stronger customer relationships
DELAWARE & LONDON, September 18 2025: Aforza, the leader in Vertical AI, Cloud and Mobile solutions for the Consumer Goods industry, today announced the launch of Ava for ServiceNow. This new capability connects Aforza’s Industry AI Agent directly with ServiceNow, giving sales professionals visibility into incidents, the ability to log new service tickets instantly and the confidence to keep customers fully informed with real-time updates.
ServiceNow is one of the most trusted platforms for incident management in consumer goods. It helps companies manage equipment issues, streamline service workflows and keep operations under control. Yet for frontline sales professionals, visibility has often stopped short. Without a 360° view of promotions, orders, deliveries and service issues, conversations with customers risk stalling and relationships can suffer.
With Ava for ServiceNow, that gap is removed. Sales teams can:
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Instantly log new incidents by describing the issue in natural language
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Gain real-time visibility into open service tickets, statuses and resolutions
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Share accurate updates with customers to strengthen trust
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Cut wasted admin time and focus more on selling
“ServiceNow has long been a backbone for service management, but for too many consumer goods companies it remains locked in the back office,” said Dominic Dinardo, CEO & Co-Founder of Aforza.
“By connecting Ava to ServiceNow, we make it part of the frontline advantage. Sales professionals gain visibility, can act in seconds and build stronger retailer relationships, all while ServiceNow continues to do its job in the background.”
Reference: Watch Ava & ServiceNow in Action
Reference: Ava interacting with ServiceNow
Reference: Ava logging an Incident in ServiceNow
This integration is part of Aforza’s broader mission to create a single intelligent layer across the enterprise. Ava already connects with CRM, ERP, trade promotion management and distributor systems, ensuring that sales, service, marketing and finance teams all work from the same intelligent foundation.
In an industry where operational waste kills margins and customer loyalty is hard to win, Ava ensures every sales conversation is backed by the complete account context. Service management is no longer just an internal function, it becomes a driver of frontline performance.
For more information on how Ava works with ServiceNow, review this blog: Making ServiceNow More Valuable To Your Frontline With Ava
About Aforza
Aforza helps Consumer Product companies grow confidently & protect margins in uncertain times through a suite of vertical AI, cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means we can scale fast and deliver continuous innovation with 3 releases a year.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com
For any press inquiries or interview requests, please contact: press@aforza.com
SOURCE Aforza Inc.