Aforza Launches Ava, The World’s Top Commercial Excellence Coach, to Boost Productivity & Smarter Decisions for Consumer Products Companies
From Instant Insights to Automated Heavy Lifting, Ava Transforms Productivity at Every Level
LONDON, January 30, 2025 – Aforza, the leader in Vertical AI solutions for the Consumer Products industry, today announced the launch of Ava, Aforza Vertical AI, to empower every team member with the world’s top Commercial Excellence Coach, boosting productivity & smarter decisions in every use case. Built on Aforza’s cutting-edge cloud & mobile platform, Ava delivers unmatched productivity gains and smarter decision-making, transforming how businesses plan, execute and optimise their commercial operations.
Ava delivers real and measurable business impact, transforming how Consumer Products companies operate. By reducing Labour TCO, Ava boosts productivity by up to 50%, enabling teams to focus on high-value activities while optimising operational efficiency. Ava also drives profitability, with increased order margins of up to 40%, empowering businesses to achieve smarter pricing and resource allocation. Additionally, Ava supports top-line growth, helping companies grow revenues by as much as 40% through data-driven insights and optimised sales execution. With Ava, organisations can expect substantial gains in productivity, profitability, and growth, driving business impact at every level.
Keir Stewart, Commercial Operations Leader at AG Barr, shared the game-changing impact of Aforza on their business:
“Aforza has been a valued partner to AG Barr for many years, and we’re excited about the transformative impact of Ava. Leveraging the power of Vertical AI, Ava is the ultimate Commercial Excellence Coach, driving productivity and enabling smarter decision-making. This will be particularly beneficial for our remote field sales team, providing on-the-go coaching and identifying the best in-store opportunities using real-time visual intelligence and audit data.”
Ava empowers CPG organisations by revolutionising commercial operations at three distinct levels. As a Commercial Coach, Ava provides instant insights, helping team members make smarter, data-driven decisions. Embedded into daily tasks, Ava streamlines workflows and enhances productivity by optimising business processes across omnichannel applications. Finally, by taking care of heavy lifting, Ava automates complex, large-scale operations, such as resource allocation, claims processing and order execution, so teams can focus on strategic priorities. From individual guidance to enterprise-wide automation, Ava transforms productivity at every level, delivering measurable impact across the organisation.
Dave Miles, On-Trade Category & Insights Leader at BrewDog, highlighted the incredible results they have already seen and how Ava is the future of Commercial Excellence:
“Our partnership with Aforza has been a game-changer for our On-Trade operations, driving incredible results through seamless trade execution and actionable insights. We’re thrilled to take this to the next level with Ava, which promises to transform our sales team’s productivity and help us make smarter, faster decisions. We see Ava as the future of Commercial Excellence and look forward to what we can achieve together.”
Aforza is not new to Vertical AI. Since 2019, the company has been pioneering AI-driven innovation for Consumer Products, establishing itself as the industry leader in Applied & Generative AI. With this deep understanding, Aforza has consistently delivered AI-first solutions that drive measurable business value. Ava is the latest evolution of this vision, providing CPG companies with the most advanced AI-driven Commercial Excellence Coach.
Dominic Dinardo, CEO & Co-Founder of Aforza, underscored the significance of Ava’s launch:
“Ava represents a monumental leap forward for the Consumer Products industry. By empowering every team member with the world’s top Commercial Excellence Coach, Ava unlocks the true potential of Vertical AI, enabling our customers to drive productivity, profitability and growth like never before. We are proud to be leading this transformation and look forward to seeing the incredible impact Ava will have on the businesses we support.”
The excitement from Aforza’s partner community has been significant, with global consulting leaders recognising Ava as a game-changer for their CPG clients. They see Ava delivering real impact by driving productivity, optimising execution and enabling smarter decisions at scale. Across the industry, these partners are embracing Ava’s ability to transform commercial operations, streamline workflows and unlock new growth opportunities for Consumer Product companies worldwide.
IBM’s Senior Partner for CPG & Retail EMEA, Elaine Parr, highlighted the broader industry impact:
“Trade activities in Consumer Products continue to be one of the sizable untapped opportunities in our industry. Aforza is revolutionizing this space with their powerful Vertical AI capabilities.
I’m delighted to partner with Aforza and Ava to deliver impactful solutions to our Consumer Products clients, bringing IBM’s global deployment and advanced technology expertise to the party.
Together we’ve unlocked new opportunities for smarter, data-driven decisions and enhanced productivity. We’re excited to continue driving transformation for our industry.”
Ava’s Vertical AI capabilities are designed to address the unique challenges of the Consumer Products industry, supporting teams across multiple roles and use cases. From providing in-the-moment coaching for sales teams to identifying opportunities with real-time visual intelligence, Ava turns data into action, ensuring businesses can adapt quickly and stay ahead of the competition.
Ready to transform your business? Visit www.aforza.com/ava-commercial-coach to learn more and gain instant-on access to Ava, Aforza’s Commercial Coach, and start boosting productivity and smarter decision-making today!
About Aforza
Aforza helps Consumer Product companies grow confidently & protect margins in uncertain times through a suite of vertical AI, cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means we can scale fast and deliver continuous innovation with 3 releases a year.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com
For any press inquiries or interview requests, please contact press@aforza.com
SOURCE Aforza Inc.
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Ready to transform your business? Gain instant-on access to Ava, Aforza’s Commercial Coach, and start boosting productivity and smarter decision-making today!