London, June 6, 2024 — Aforza, the leading cloud and mobile solution specifically built for the Consumer Products industry, today announced the launch of the Aforza Studio Marketplace, the first photo automation ecosystem for the Consumer Products sector. This marketplace unites leading partners across AI, image recognition (IR), CRM, geo-location, and collaboration solutions to maximise the business impact of photo automation.
Aforza Studio Marketplace enables a seamless connection from photo capture to business action through an integrated workflow engine. This engine leverages the power of advanced image recognition and AI technologies to extract crucial insights from photos, which are then used to trigger actions in CRM systems and enterprise collaboration tools. This process, termed “one snap to impact,” enhances efficiency and effectiveness in managing and responding to visual retail insights. For example, detecting the presence of a competitor or analysing share of shelf can automatically change sales actions and available promotions.
“We are witnessing a growing demand from customers around the world for a solution that connects image recognition, AI and workflow automation,” said Andy Catterall, Global Alliances Director for Salesforce at TCS. “Aforza addresses the workflow and action side extremely well. This is leading-edge innovation.”
At the core of this marketplace are global leaders including Neurolabs, EasyPicky and ParallelDot for image recognition, OpenAI and Google Gemini for AI, Mapbox for geo-location mapping, and Microsoft Teams, WhatsApp, Slack, and Salesforce for enterprise collaboration and CRM.
“The Aforza Studio Marketplace is a strategic move for Aforza and the industry as a whole.” said David Jacobs, Director of IT for Global Sales at Suntory Global Spirits. “There are a range of options for image recognition in the market today, and some work better than others across different use cases and product categories. The ability to have an ecosystem of solutions seamlessly connected together, and then take real-time action on the insights, is a game-changer.”
The Aforza Studio Marketplace sets a new standard in the industry, providing Consumer Products companies with an unparalleled advantage in photo automation.
“Being a part of the Aforza Studio Marketplace is incredibly valuable for us,” said Remus Pop, CRO & Co-Founder, Neurolabs. “The ability to take our advanced synthetic image recognition insights and seamlessly feed them into Aforza’s workflow engine maximises the impact of our technology. It’s an exciting development for the entire ecosystem.”
To learn more and experience the future of photo-based insights and automation, visit www.aforza.com/studio-marketplace.
About Aforza
Aforza helps Consumer Product companies grow confidently & protect margins in uncertain times through a suite of cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means we can scale fast and deliver continuous innovation with 3 releases a year.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com