Sacramento & London, July 10, 2024 — Aforza, the leading cloud and mobile solution specifically built for the Consumer Products industry, is excited to announce the addition of Infilect, a leader in AI-powered image recognition technology, to the Aforza Studio Marketplace. This strategic partnership enables a seamless connection from photo capture to business action, enhancing efficiency and effectiveness in managing and responding to visual retail insights.
Infilect brings cutting-edge AI technology that transforms visual data into actionable insights, empowering businesses to optimise retail execution, monitor shelf metrics, and ensure compliance with merchandising standards. By joining the Aforza Studio Marketplace, Infilect will expand their reach and impact, providing clients with the tools needed to drive sales, protect brand availability and achieve operational excellence.
“We are delighted to welcome Infilect to the Aforza Studio Marketplace,” said Nick Eales, Chief Technology & Product Officer of Aforza. “Their expertise in image recognition technology aligns perfectly with our mission to drive real business impact from retail shelf images. This collaboration will enhance our ecosystem, offering clients a powerful solution to address their image recognition challenges and drive business performance.”
The Aforza Studio Marketplace is the Industry’s First Photo Automation Ecosystem for Consumer Products. This marketplace unites leading partners across AI, image recognition (IR), CRM, geo-location, and collaboration solutions to maximise the business impact of photo automation. Aforza Studio Marketplace enables a seamless connection from photo capture to business action through an integrated workflow engine. This engine is able to interpret valuable insights from photos, which are then used to trigger actions in CRM systems and enterprise collaboration tools.
“Infilect is a pioneer in Visual Intelligence for worldwide Retail. Our technology provides exceptional speed, accuracy, sales lift and cost savings for our enterprise customers.” Said Vijay Gabale, Co-Founder and Chief Technology & Product Officer of Infilect. “We are excited to join the Aforza Studio Marketplace and help our joint customers take action on their insights that drive real business impact.”
Aforza Studio integrates seamlessly with Infilect’s InfiViz platform to extract valuable insights from retail photos. Infiviz provides advanced image recognition and retail execution analytics for CPG brands and Retailers which helps them super charge their retail operations. With InfiViz, retail manufacturers can gain visibility into their in-store display and promotional strategies at any given moment, to boost SKU visibility and availability on shelves and optimise their execution strategies across thousands of stores.
InfiViz is currently serving global consumer brands including Kraft Heinz, Diageo, L’Oréal, P&G and Kimberley Clark in more than 20 countries.
For more information about Infilect and this partnership with Aforza, visit the Studio Marketplace now at aforza.com/studio-marketplace
About Aforza
Aforza helps Consumer Product companies grow confidently & protect margins in uncertain times through a suite of cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means we can scale fast and deliver continuous innovation with 3 releases a year.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com
About Infilect
Infilect Inc. is a global leader in AI-powered Image Recognition solutions tailored for CPG and FMCG brands. By addressing the perennial challenges in retail execution, Infilect’s solutions streamline and digitize the retail process, enhancing efficiency and precision. Their flagship product, InfiViz, provides sales and marketing leaders real-time insights into retail execution, allowing them to monitor on-shelf performance and key shelf metrics such as Share of Shelf, Out-of-Stock, and On-Shelf Availability. Infilect’s reach extends across 18+ countries, processing 25 million images monthly and covering over 400,000 stores. The solution equips decision-makers with accurate on-shelf metrics and in-store retail execution insights, simplifying decision-making and improving per-store sales.
To learn more, please visit www.infilect.com
For any press inquiries or interview requests, please contact: press@aforza.com
SOURCE Aforza Inc.