BrewDog Expands Partnership with Aforza to Drive On-Trade Success and Embrace the Power of Ava, Aforza’s Vertical AI
LONDON & ELLON, January 27, 2025 – BrewDog, the UK’s biggest independent brewer, has announced the continuation of its successful partnership with Aforza, the leading Vertical AI, Cloud and Mobile solutions for the Consumer Products industry. Working together for over 3 years, this partnership has been instrumental in transforming BrewDog’s On-Trade operations, enabling real-time insights, seamless trade execution and measurable returns.
Building on this foundation, BrewDog is excited to embrace Ava, Aforza’s Vertical AI, to take their sales team’s productivity and decision-making to the next level. Ava is a world-class Commercial Excellence Coach, empowering BrewDog’s teams to work smarter, achieve more and deliver even greater impact across On-Trade channels.
“Our partnership with Aforza has been a game-changer for our On-Trade operations, driving incredible results through seamless trade execution and actionable insights. We’re thrilled to take this to the next level with Ava, which promises to transform our sales team’s productivity and help us make smarter, faster decisions. We see Ava as the future of Commercial Excellence and look forward to what we can achieve together.”
“BrewDog exemplifies the innovative spirit that Ava was built to support. Our collaboration has already delivered outstanding results in the On-Trade space, and Ava will accelerate this success by unlocking new levels of productivity and decision-making power. We’re honoured to continue our partnership with BrewDog and excited to see how they leverage Ava to drive even greater impact in the market.”
BrewDog and Aforza’s collaboration exemplifies the power of Vertical AI in enabling Consumer Products companies to scale operations, optimise sales processes and unlock growth opportunities. With Ava, BrewDog is set to remain at the forefront of innovation in the brewing industry, delivering outstanding experiences for their customers and trade partners alike.
About BrewDog
BrewDog is an international, independent brewer and hospitality business, founded in Aberdeenshire, Scotland in 2007 by James Watt and Martin Dickie, with a simple mission; “To make other people as passionate about great beer as we are”.
Headquartered in Ellon, Scotland, BrewDog employs over 2,700 people, operates over 120 bars, hotels and venues worldwide – including flagship locations in London Waterloo and Las Vegas – and has breweries in Ellon Scotland, Columbus Ohio, Berlin Germany, and Brisbane Australia. BrewDog brews hundreds of different beers – led by the “Headliner series”, which includes the flagship Punk IPA, as well as Lost Lager, Wingman and Hazy Jane. The brewer exports its beer to over 60 countries globally.
About Aforza
Aforza helps Consumer Product companies grow confidently & protect margins in uncertain times through a suite of vertical AI, cloud & mobile apps built for the industry. Aforza connects trade planning and field sales teams together to solve the problems of margin erosion, missed revenue opportunities and ineffective trade spend.
The Aforza product works out of the box and can be implemented in weeks. The mobile applications work offline and deliver powerful on-device intelligence across Apple iOS and Android devices. Aforza is built on the Salesforce and Google Cloud Platforms which means we can scale fast and deliver continuous innovation with 3 releases a year.
Customer success is Aforza’s top priority, and we are proud to be trusted by CPG companies in more than 40 countries; including leading breweries, food & beverage manufacturers, consumer healthcare companies and major distributors.
To learn more, please visit www.aforza.com
For any press inquiries or interview requests, please contact press@aforza.com
SOURCE Aforza Inc.
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