Blog
Your go-to source for the latest industry trends, thought leadership & insights
Real Ava Stories: Why Kobe Wins, Bob Hesitates & Norman Loses
Real Ava Stories brings Kobe, Bob and Norman together to show the real impact of realtime next best action versus old missed guesses in Consumer Goods execution.
Ava, Actually: A Holiday Message About Making the Right Choices
Watch “Ava, Actually” a playful holiday tribute to Love Actually that highlights why Consumer Goods teams no longer need legacy vendors. Discover how Ava delivers instant value with Vertical AI ready use cases predictable costs and proven ROI. Aforza wishes all customers prospects and partners a happy holiday season.
Don’t Be Like Bob
A Pixar style short film about Bob the CIO who chose a legacy vendor and faced unhappy users rising costs and no results. See how things could have been different with Ava and why modern CIOs need real use cases predictable costs and customer validated decisions. Don’t be like Bob.
An Updated Guide to Trade Promotion Management Software for Consumer Goods Companies 2026
A practical guide to Trade Promotion Management software in 2026, explaining how consumer goods companies connect trade planning to execution, improve forecast accuracy and control trade spend with modern TPM platforms.
Kobe’s First Day: A Real Ava Story
My First Day is a short, Pixar-inspired story from Aforza about Kobe, a young sales rep starting his first job. Overwhelmed on day one, Kobe finds calm and confidence with Ava, his AI mentor and coach. Guided by Ava’s real-time insights, Kobe learns faster, performs better and discovers how technology and talent can work side by side to help people succeed.
The CIO’s Guide to Vertical AI
Discover how Consumer Products CIOs can deliver AI value fast by shifting from DIY tools to Vertical AI. Learn why CEO pressure is rising, what’s blocking adoption and how instant-on use case libraries like Ava help organisations move from pilots to real impact. Download the full CIO’s Guide to Vertical AI.
Newsroom
Stay updated on the latest news, press releases & company announcements
PRESS RELEASE: Aforza Launches Field 25 Mobile at Dreamforce for Salesforce Clouds
Aforza launches Field 25 Mobile at Dreamforce 2025, the world’s fastest offline Salesforce mobile client. Built for all Salesforce Clouds, Field 25 delivers 3× faster sync, advanced conflict resolution, offline guided execution and instant-on Vertical AI from Ava that takes action, not just recommends, empowering every field user to work smarter and faster on iOS and Android.
PRESS RELEASE: Aforza is Awarded Thirteen Best-in-Class Category Distinctions in the Promotion Optimization Institute’s (POI) 2025 Enterprise Planning & Retail Execution Panorama Report
The POI research team evaluated 18 leading vendors and over 34 platforms to help manufacturer and retail partners understand the technology and related service options that can help them improve promotional outcomes and drive profitable growth.
PRESS RELEASE: Aforza Launches Ava for ServiceNow, Making Service Management a Frontline Advantage
Aforza launches Ava for ServiceNow, giving consumer goods sales teams instant visibility into service tickets, faster incident logging and real-time updates to strengthen customer relationships.
PRESS RELEASE: Aforza Expands into Consumer Healthcare, Offering a Strategic Alternative to Legacy Solutions
Aforza expands into the Consumer Healthcare market with Vertical AI, offering an alternative to legacy solutions. Combining offline mobility, guided execution, order management, Ava and Photo Automation, Aforza helps global healthcare companies boost efficiency, compliance and growth.
Download POI’s 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama Evaluation of Aforza
Download POI’s 2025 Consumer Goods Enterprise Planning & Retail Execution Vendor Panorama Report
ACEs (Aforza Commercial Excellence) Awards
The winners have been announced for this year’s ACEs (Aforza Commercial Excellence) awards across multiple categories.
These awards celebrate the individuals, teams, partners and innovators who are shaping the future of Commercial Excellence across the global Consumer Goods industry.
Webinar
Deep dive into industry topics & thought leadership with our expert-led webinars
Complete Distributor Visibility with Aforza Bridge
Aforza Bridge makes it possible to understand what is happening across every distributor relationship in real time. In this session we cover how Bridge connects to distributor systems, standardises messy data and turns it into actionable commercial insight. Learn how manufacturers are using this visibility to drive availability, improve pricing accuracy and strengthen execution in Traditional Trade.
Ava TPM para Distribuidores y Canales Indirectos en LATAM
Learn how Ava TPM supports indirect routes to market in LATAM by improving distributor funding control, settlement accuracy, and commercial decision making. This webinar shows how Ava Vertical AI guides teams to work faster with better insight across complex indirect channels and helps Consumer Goods companies drive growth with clearer plans and stronger financial discipline.
Webinar: Realtime Next Best Action with Aforza Ava & Neurolabs
Join Neurolabs and Aforza for a 25 minute session on how Visual AI and Ava Aforza Vertical AI work together to transform in store execution. You will see how field teams can turn any shelf photo into instant audit results, accurate insights and clear next actions, leading to faster visits and higher execution precision. This webinar explains how computer vision and vertical AI remove manual counts, reduce errors and give reps more time for high value work.
Aforza Winter 26 Release Webinar
Aforza’s Winter 26 release strengthens Trade Promotion Management, Retail Execution and Ava Vertical AI. It introduces next generation planning with Promotion Builder enhanced P&L insights and Post Event Analysis. Field teams gain personalised and compliant execution with app theming GPS tracking and advanced filtering. Ava expands automation with a broader Use Case Library external tool calling and contextual recommendations. The Winter 26 release reinforces Aforza as the connected Consumer Goods platform for smarter planning sharper performance and profitable growth.
Ava Library Launch Webinar
Join us for the launch of The Ava Library, a complete catalogue of ready-to-use Vertical AI use cases built for the Consumer Products industry. Unlike DIY toolkits or agent builders, Ava is instant-on and purpose-built, delivering proven use cases that drive real productivity and growth from day one.
Driving Profitable Promotions at Speed with Ava
Legacy TPM systems create bottlenecks, waste time and erode margins. Aforza with Ava sets a new standard: giving Key Account Managers the speed, visibility and intelligence they need to drive profitable promotions at scale. In this session, you’ll see how Ava transforms the full TPM flow across volume planning, funds management, promotion setup, accruals and deductions. Ava reduces admin, surfaces insights and guides smarter decisions every step of the way.
Podcast
Tune into engaging discussions with our team, our customers & industry thought leaders
The Vertical AI Opportunity in Consumer Goods with EasyPicky
In this episode of the Aforza Vertical AI Podcast, we explore the game-changing potential of Vertical AI in the consumer goods industry, highlighting the partnership between Aforza and EasyPicky. Aforza’s “One Snap to Impact” approach, combined with EasyPicky’s advanced video recognition capabilities, provides an innovative way for businesses to turn simple visuals and videos into actionable insights.
The Vertical AI Opportunity in Consumer Goods with Mike Price
In this episode, we explore the transformative power of Vertical AI in the Consumer Goods industry. While horizontal AI improves general tasks, Vertical AI addresses unique, domain-specific challenges to deliver unparalleled productivity and smarter decision-making. Remus Pop, Co-Founder and CRO of Neurolabs joins us to discuss how Ava, Aforza’s Vertical AI, and Neurolabs are helping consumer goods companies achieve One Snap to Business Impact. This innovation enables sales reps to turn a simple photo into actionable business insights, boosting margins and growing revenue.
The Vertical AI Opportunity in Consumer Goods with Remus Pop
In this episode, we explore the transformative power of Vertical AI in the Consumer Goods industry. While horizontal AI improves general tasks, Vertical AI addresses unique, domain-specific challenges to deliver unparalleled productivity and smarter decision-making. Remus Pop, Co-Founder and CRO of Neurolabs joins us to discuss how Ava, Aforza’s Vertical AI, and Neurolabs are helping consumer goods companies achieve One Snap to Business Impact. This innovation enables sales reps to turn a simple photo into actionable business insights, boosting margins and growing revenue.
The Vertical AI Opportunity in Bioinformatics with Vivek Adarsh
In this episode, we delve into the transformative potential of vertical AI within the life sciences and bioinformatics fields. Joining us is Vivek Adarsh, Co-Founder and CEO of Mithrl, a pioneering company leveraging AI to accelerate scientific discovery. Mithrl’s mission is to streamline the research process, turning time-consuming administrative tasks into efficient, automated workflows so that scientists can focus more on science and less on paperwork.
The Vertical AI Opportunity in the Construction Industry with Josh Aranoff
At Aforza, we love to get perspectives from different industries. Joining us in this conversation is Josh Aranoff, VP, Global Solutions Engineering at Procore, who will share his insights on how Vertical AI is revolutionising construction management.
The Vertical AI Opportunity in the Enterprise with Cyril Treacy
In this episode, we dive into the transformative power of AI in the enterprise, focusing on the distinction between horizontal and vertical AI. Joining us in this conversation is Cyril Treacy, Chief Customer Officer & Co-Owner of OpenEnterprise.AI, who will share his insights on how Vertical AI is revolutionising the enterprise.